Euro Disney and Hertz have signed a new, five-year official partnership agreement for Europe, the Middle East and Africa for an array at Disneyland Paris, Europe’s largest tourist destination. The deal marks the 15th anniversary of the partnership between the two countries.
Euro Disney saw net losses tumble by 13 per cent during the first half of the financial year as visitor numbers increased. However, despite a 6.2 per cent increase in visitor numbers to 6.9 million people, the attraction still recorded a loss of €82.9 million.
Euro Disney has signed a new deal with the French government that gives the theme park operator the option to build a new complex on undeveloped land east of Paris within the next 20 years, including a new eco-tourism resort that will be completed by 2015.
Disneyland Resort Paris is offering Sterling-denominated packages as it struggles to hold on to British travellers who are avoiding the Continent because of the weakness of the pound.The announcement was made by Philippe Gas, the chief executive of Euro Disney, as he unveiled its sales figures for the final quarter of 2008. Total sales were down to 327.8m euros from 340.5m euros in the same period in 2007. However Mr. Gas insisted the group remained resilient despite the economic downturn.