The future of DMO websites needs real time and social content. Yesterday, our Torch Relay Field Reporter  program is a good example of a step towards real time content. And I use social in a broad sense. It means collaboration with people who have a personal or commercial interest in assisting potential travelers to visit a destination.

Tourism businesses can succeed with the help of a strong destination marketing organization. At the core, a shared community vision about the values in a community are at the heart of any shared marketing project.