Custom Travel Solutions (CTS), the software-as-a-service private-label platform for closed-user groups such as membership organizations & loyalty programs to sell travel,  is seeing significant international growth, with 63% of its transactions now taking place outside of the United States. This marks a substantial increase from 40% last year and reflects the growing global appetite for travel subscription models. Germany has emerged as the top market for CTS transactions outside the US, contributing 27% of total international activity. It is followed by Italy, which accounts for 7%, and Switzerland at 5%. Meanwhile, the US continues holding a 37% share of total transactions in 2024.

Wizz Air – one of Europe’s top ten biggest airlines – have announced an ‘all-you-can-fly’ subscription service for just €599 per year. “Whilst they really do mean ‘unlimited’ clearly there are terms and conditions and I’d flag that you have to reserve your ticket 72 hours before as a minimum” points out Mike Putman from Custom Travel Solutions (CTS). This development follows Wizz Air trialing a limited subscription service last year on certain routes.