Cruise.co.uk the UK’s largest cruise agent, has today announced an exclusive partnership with Tradedoubler, an international leader in performance marketing. By partnering with Tradedoubler, Cruise.co.uk will use the performance marketing company’s network of digital publishers, to run an affiliate marketing programme that will enable them to capture and track all audiences, both on-line and off-line.

Having already announced four dance cruises for 2012, sailing with Royal Caribbean and MSC Cruises, www.cruise.co.uk will also be selling the two new ‘Strictly Come Dancing’ cruises on P&O this summer.

BTN interviews Andrew Gardner, Chairman of Cruise.co.uk, on winning World’s Leading Cruise Travel Agent at the 16th annual World Travel Awards staged at the five-star Grosvenor House, a JW Hotel in London