Globus has unveiled a new look and feel for one of its brands, Cosmos. Nearly 60 years after its 1961 launch, the brand has been updated with a cleaner, more modern logo and new ‘Adventure is knocking’ tagline.
Amadeus has confirmed it will provide an integrated platform to bring together the booking of flights, rail and cruises at Cosmos, the UK’s largest independent tour operator. The new unified system will offer a solid foundation for the company’s expansion plans for these areas.
Cosmos Tours & Cruises – part of the Monarch Group - has appointed John Fair as the new interim head of cruise development. With immediate effect, his role will focus on expanding the number of cruise lines Cosmos works with around the world.
Thomas Cook and Cosmos have both been voted the worst tour operators for customer service, according to a survey conducted by Which? The two giants scored low on a variety of categories including efficiency, quality of reps and the accuracy of their brochures.
The Co-operative Group is throwing caution to the recessionary wind by launching into the package holiday market in the hope that its trusted brand values and low-cost offers will lure cash-strapped customers who have been spooked by the collapse of travel companies and airlines such as Zoom and XL.