A Jamaican firm has been selected by the regional tourism development agency, the Caribbean Tourism Organisation, to conduct its first-ever regional skills audit to assess the competencies of the regional tourism workforce.
Data from the Caribbean Tourism Organisation shows that tourist arrivals to the region fell to just over 11 million in 2020, a decline of 65 per cent when compared to the record 32 million visits in 2019.
A pro bono account, the company started working with the organisation this month to increase followers and engagement through a series of planned inspiring content aimed at consumer, trade and media.
The minister explained Generation-C was shorthand for the post-pandemic traveller, an age non-specific demographic willing to embark on trips once lockdown is eased.
The Caribbean Tourism Organisation confirmed plans to close its offices in London and New York at the end of last year prompting concerns among partners in the industry. Here chairman Dominic Fedee tells Breaking Travel News how the organisation must evolve in order to meet the needs of its diverse membership.
Royal Caribbean is predicting that its Caribbean cruise tourism business will grow by 50 per cent by 2030, with the overall economic benefit of the sector reaching $6 billion.
The Caribbean Tourism Organisation has announced it will close its offices in New York and London as it seeks to rebalance its finances. There will also be a comprehensive audit of the Barbados office, the organisation announced.