Busan News
The Growth Potential of MICE City Busan
In 2023, the MICE city of Busan was able to attract and host various global MICE events, allowing it to grow into a world-renowned MICE destination.
Minister Bartlett En Route to Paris for 173rd BIE General Assembly
Minister of Tourism, Hon. Edmund Bartlett, is set to represent Jamaica at the much anticipated 173rd General Assembly of the Bureau International des Expositions (BIE) in Paris, France. The BIE is the Intergovernmental Organization overseeing and regulating international exhibitions lasting more than three weeks, including World Expos, Specialised Expos, Horticultural Expos, and the Triennale di Milano.
Busan the Zero Carbon MICE City
Since industrialization, many business sectors, including manufacturing and transportation, have contributed to the acceleration of global warming, and the MICE industry is no exception. Events such as exhibitions and conventions generate large amounts of waste, and carbon dioxide is emitted as visitors travel to event locations, further polluting the environment.
How Busan Is Expanding Its MICE Value Structure
Busan is a leading marine city that is growing into a global MICE center thanks to its rich natural heritage of beaches, mountains, and rivers, not to mention an advanced infrastructure that is only befitting of the second largest city in Korea.
Busan’s Unique Venues: The Face of Korea
A “Unique Venue” is a venue other than a convention center, hotel, or other conventional MICE venue that offers exclusive features and represents the city or country in which it is located. Event planners typically choose a venue based on the theme or purpose of the event, and many planners prefer Unique Venues over hotels and convention centers because they offer a special atmosphere and come with their own special stories.
PLAY, WORK, LIVE! Workcation in BUSAN
The newly coined word ”workation” (work + vacation) refers to working and enjoying downtime at a destination away from home and is a trend that is being adopted by more and more remote workers. Many employers are also using the workation trend as a strategy to increase the productivity and overall wellbeing of their employees. Countries around the world are following the trend, attracting workationers by issuing “digital nomad” visas or enacting other support measures.
Korean Air supports bid for World Expo 2030 Busan
Korean Air is providing various support for Korea’s successful bid to host the World Expo 2030 in Busan, the second-largest city in Korea.
Busan, a special bleisure city
Located at the southern tip of the Korean Peninsula, the coastal city of Busan features diverse elements ranging from a world-class MICE infrastructure to mountains, rivers, and the sea, making it an optimal location to enjoy both business and pleasure. As a result, the number of bleisure and workcation visitors is on the rise, and Busan is making vigorous marketing efforts as Korea’s only maritime bleisure city.