Choice Hotels International, Inc. has launched its newest multichannel national marketing campaign, “A Stay for Any You.” The largest in Choice Hotels’ history, the campaign stars actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content.

Samsung Electronics Europe, the leader in flat panel televisions, has today announced the findings of a new research project looking at consumer spending habits in hotels across Europe.  The research examines the factors that matter most to guests when booking a hotel room and demonstrates that the recession has led to a renewed focus on quality of experience as well as cost – making Europe’s budget hotels ideally placed to prosper during the downturn.