Social media offers a tremendous opportunity for the boutique hotel sector to compete with larger international chain hotels, according to Commune Hotels & Resorts chief executive, Niki Leondakis. Addressing delegates at the Boutique Hotel Summit 2013, Leondakis said: “Social media has grown to become one of the most important and levelling aspects of marketing today, offering the opportunity for boutique hotels to connect with their guests as never before.”

Boutique Hotel Summit, an international b2b boutique and lifestyle hotel conference, is delighted to announce LivingSocial as a Silver Sponsor for the 2013 event, which is being held at the Montcalm Hotel, London, from today. Event organiser Piers Brown said: “We’re delighted to welcome LivingSocial as a sponsor. Its Escapes division, which specialises in inspirational marketing and customer acquisition for hospitality clients, is a great fit with the boutique and lifestyle hotel sector, which also endeavours to inspire travellers and give guests great memories.”

Europe’s only b2b conference for the boutique and lifestyle hotel sectors attracts impressive international panel of expert speakers