Beaches Resorts News
Beaches® Resorts Announces Nearly US $1B in Expansion Plans for its Premier Family Travel Brand
Beaches Resorts announced plans to invest nearly US $1 billion in the expansion of its leading family all-inclusive vacation brand, doubling its footprint within the next five years. Adam Stewart, Executive Chairman of Beaches Resorts, unveiled the groundbreaking announcement and ambitious expansion plans at the company’s Made of Caribbean global launch event held in New York City. Stewart shared the announcement of new destinations for the Beaches brand including: a new Beaches in Barbados, plans for a Beaches in Exuma, The Bahamas, and Beaches Runaway Bay in Jamaica – along with a sneak peek of the new Treasure Beach Village coming to Beaches Turks and Caicos.
Sandals Resorts Unveils New Global Brand Campaign, “Made of Caribbean”
Sandals Resorts announced today the debut of “Made of Caribbean,” a global, multi-media advertising campaign developed by Leo Burnett. A pioneer of all-inclusive travel, Sandals and Beaches Resorts is ushering in a new brand direction of pure Caribbean expression, also unveiling an evolved visual identity developed in collaboration with Wolff Olins. The new platform is designed to inspire travelers through authenticity, expertise and a genuine connection to the islands.
SANDALS® RESORTS AND BEACHES® RESORTS TURN BLACK FRIDAY CARIBBEAN “BLUE”
Sandals Resorts International invites travelers to bask in the Caribbean’s bright blue hues with its Black Friday sale kicking off today, offering up to 65% off and up to a $1,500 booking credit, plus one night free on select room categories, on bookings made through December 3rd (Travel Tuesday). The limited-time offer includes a flex pay 0% financing option for 12 months, extending a special perk for vacationers to treat themselves during the year’s busiest shopping season, and is valid for travel through December 3, 2025.
Sandals Resorts Reveals Key Trends and Takeaways in All-Inclusive Space
Last week, over 1,000 travel advisors, industry partners, dignitaries, government officials, and resort executives gathered in Jamaica to explore the island’s tourism offerings through the lens of the Sandals Resorts and Beaches Resorts brands. A dynamic one-day Jamaica Love Showcase, hosted by Executive Chairman Adam Stewart and featuring keynote speaker Dr. The Most Honorable Andrew Holness, Prime Minister of Jamaica, showcased valuable insights and emerging trends showcasing the future of travel to Jamaica and the Caribbean at large. Attendees explored new sustainability practices, innovative culinary concepts enhancing the all-inclusive experience, product advancements, and the link between high employee engagement and exceptional guest satisfaction.
Unique Travel Corp. (Worldwide Representative of Sandals & Beaches Resorts) Chooses iStay
Unique Travel Corp. (“UTC”), the worldwide representative of Sandals & Beaches Resorts, has chosen IBS Software’s iStay platform to replace its Central Reservation System (CRS).
The Elf On The Shelf® Scout Elf™ Returns to Beaches® Resorts This Year
The buzz is building for a spectacular holiday season bathed in Caribbean sunshine, as Santa’s Scout Elves head south for another “merry” memorable holiday season at Beaches Resorts. With less than 100 days until Christmas, together with The Lumistella Company – the creators of the beloved family tradition The Elf on the Shelf – the Caribbean’s family-friendly resorts are unveiling a lineup of The Elf on the Shelf themed festivities returning to Beaches all-inclusive resorts this December. Families can also enter a special “Countdown to Christmas in the Caribbean” Vacation Sweepstakes that will grant one lucky family and their best Scout Elf a ticket to paradise to experience it all.
BEACHES® RESORTS UNVEILS LATEST MULTI-GEN TRAVEL TRENDS, INTRODUCES THE “GENERATION-CATION℠”
A new Censuswide survey by Beaches Resorts reveals every member of the family wants a seat on the plane. The Caribbean’s leading family-friendly all-inclusive resort brand tapped into the ultimate experts in family travel, parents themselves, by polling more than 1,000 North American families with respondents ages 25-45. The results uncovered a growing desire to bring three or more generations together for more diverse and enriching family travel experiences. Among the findings, 74% of respondents who have taken a multi-generational vacation remain excited by the idea of extended family getaways, with 67% of all parents prioritizing family travel to maximize time across generations.
SANDALS® RESORTS ANNOUNCES THE SELECTION OF LEO BURNETT AS CREATIVE AGENCY OF RECORD
Sandals Resorts is pleased to announce the selection of the award-winning Leo Burnett as the agency of record supporting the Sandals and Beaches brands. The Chicago-based firm has been entrusted with the creative effort to enhance the respective brands under the resort companies’ umbrella. Announced today and beginning immediately, this engagement will encompass creative ideation and execution across all mediums and platforms for the brands dynamic portfolio of Caribbean resorts, including adults-only Sandals Resorts and family-friendly Beaches Resorts – honing in on shared family values and entrepreneurial synergies.
SANDALS® RESORTS AND BEACHES® RESORTS OFFER SAVINGS TO EXPERIENCE EVERYTHING IRIE IN JAMAICA
Sandals Resorts International (SRI) invites travelers to immerse in the heartbeat of the Caribbean where reggae beats meet the warm island breeze with its brand new Experience Jamaica sale. Available at seven adults-only Sandals Resorts and two family-friendly Beaches Resorts in Jamaica, the Caribbean all-inclusive resort company celebrates its flagship island with sky-high savings in the form of air credits plus a tour credit to discover some of its most precious natural wonders and cultural elements alike.
Sky High Savings This Summer and Beyond at Sandals® Resorts and Beaches® Resorts
Sandals Resorts International invites travelers to feel the vibrant rhythms and stunning ombre blues of the Caribbean Sea with incredible savings across eleven (11) Sandals Resorts and three (3) Beaches Resorts with the “Rhythm and Blues” sale. The limited-time offer rewards guests who want to bask in paradise just a little longer with up to $1,000 in air credit to be enjoyed this summer and through mid 2025 at select resorts. As an added benefit, for a limited time, booking online at sandals.com or beaches.com earns guests an additional $100 off their stay.
Sandals® and Beaches® Resorts Invite Guests to ‘Love and Let Fly’ in Celebration of New Airlift
A new flight connection calls for a landing ovation – and a new set-jetting package for Sandals Resorts and Beaches Resorts guests – as the first-ever U.S. commercial flight descends upon majestic Ocho Rios, Jamaica on February 24th. In homage to the swift and seamless journey directly into the Caribbean Riviera, Sandals’ and Beaches’ new “Love and Let Fly” package transcends traveler wanderlust from the silver screen to the golden Jamaican beaches coveted for decades by film producers and vacationers alike.
‘A Clear Runway of Opportunity’: Inside Sandals’ 2024 Global Sales Conference
As the calendar flips to a new year, Unique Vacations, Inc. (UVI) – an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts – inaugurates 2024 as “The Year of More” at an energizing Global Sales Conference designed to celebrate the outstanding achievements of the travel advisor community and reinforce its crucial role within the ecosystem of tourism for the Caribbean at large.