With the company taking the title of Asia’s Leading Serviced Apartment Brand at the World Travel Awards, Alfred Ong, head of global operations at the Ascott Limited, tells Breaking Travel News about the company and how it feels to have won.
Lee Chee Koon will head a leadership team, including Jason Leow Juan Thong as president of Asia and retail and Lucas Loh Jen Yuh as president, China and investment management, that will guide the company through its new phase.
The Ascott has opened Vietnam’s largest serviced residence, Citadines Blue Cove Danang, and its fifth property in Ho Chi Minh City, Citadines Regency Saigon.
The Ascott has boosted its leading position in the Philippines by entering a strategic alliance with one of the country’s top real estate developers, Cebu Landmasters, to manage 1,600 units by 2022.
Breaking Travel News speaks to Nancy Faure, vice president of sales and marketing at the Ascott International, Europe, about the Citadines Apart’hotel brand and how it feels to have won at the World Travel Awards.
The Ascott has opened its first property in Nantong and fourth property in Suzhou – two fast-growing cities in the Yangtze River Economic Belt.
The Ascott is stepping up the expansion of its Citadines brand in China through a joint venture with one of the country’s leading hotel operators, Huazhu Hotels Group and its subsidiary and an apartment rental firm, CJIA Apartments Group.
Picking up a number of awards, including the title of Middle East’s Leading Serviced Apartment Brand, at the World Travel Awards, Vincent Miccolis, regional general manager, Middle East, Africa and Turkey for The Ascott, tells Breaking Travel News what it means to him and his teams across the region.
The Ascott is accelerating its expansion in Asia by forging strategic partnerships with leading developers in China, Japan and Thailand to manage apartments currently under development as well as future projects by these companies.
With over 20 years of hospitality experience, Chen has previously worked with Ascott, having started with the company in Singapore in the year 2004 before assignments in Beijing, Bangkok, and Hanoi as the residence manager of the Somerset West Lake property.
Hot on the heels of its recent signing of nine management contracts in China, Ascott has clinched contracts to manage another four properties with 1,200 units in new cities such as Malacca in Malaysia and Davao in the Philippines while deepening its presence in Guangzhou in China and Cebu in the Philippines.
Ascott has exceeded its target of 20,000 units for China in 2017, ahead of its planned schedule of 2020, as it sealed contracts to manage nine properties with over 2,000 units in the country. With these new properties, Ascott made inroads into new cities such as Harbin and Zhuhai, and widened its presence in Chongqing, Foshan, Shanghai and Wuxi.