As the England vs. West Indies test match begins in Birmingham, cricketing legends Sir Viv Richards, Sir Curtly Ambrose and Sir Andy Roberts have revealed their favourite parts of their homeland, Antigua. Beloved beach bars, Caribbean delicacies and the best golf courses on the island, the cricketing knights share their top tips for the ultimate Antiguan holiday.

Following the Antigua & Barbuda Tourism Authority’s largest brand marketing campaign to date, there has been a strong uplift in bookings. The campaign, which launched on June 23rd and ran across outdoor and digital platforms, promotes Antigua’s attractiveness beyond the beach.

Visitors to London are being offer a chance to dip their toes into the hot sand beaches of Antigua & Barbuda in the heart of Soho. The first ever Caribbean-inspired pop up beach shack is now open at Archer Street Bar, right in the heart of vibrant Soho. 

Antigua & Barbuda ended 2016 on a high note by celebrating the arrival of the 100,000th US Visitor in the year, for the first time in recorded arrivals history. This milestone was a crowning achievement in a banner year for tourism that included announcing multiple new properties, the re-opening of Pineapple Beach Club, and the breaking of ground on new projects including a Marriott Autograph property.

The Antigua & Barbuda Tourism Authority has held the inaugural ‘Media vs. Trade’ cricket tournament Richmond Cricket Club. The day showcased a slice of Antiguan island life and drew on the country’s rich cricketing heritage to bring the travel industry together for some informal networking.

The Antigua & Barbuda Tourism Authority will launch its 2016 advertising campaign on April 20th, with the objective of maximising on the recent visitor growth and working more closely with the trade. The new print and digital ad campaign will showcase Antigua and Barbuda under the themes of luxury, romance and fun/active. The microsite will go live from next week.