While Taylor Swift continues to captivate the world with her sold-out performances and undeniable talent, a comprehensive analysis by The Data Appeal Company - part of Almawave Group , reveals that other major musical events are making significant contributions to local economies and the international tourism landscape in 2024. This analysis of three prominent events highlights the music industry’s broad impact, showing how hosting such events attracts visitors, boosts local businesses and the hospitality industry, and creates a positive feedback loop through social media promotion.