As part of the ongoing deployment of its “asset right” strategy, Accor has announced an international real estate transaction involving the sale of five hotels (representing more than 1,100 rooms) in four European countries for EUR154 million.
Accor stepped up its expansion in Italy in the last quarter of 2009, opening three Mercure hotels and two MGallery hotels. Mercure continues to expand through franchise agreements and has opened three new hotels in Rende, Tarente and Naples, which are strategic Italian cities for the Group.
The new identity highlights the brand’s expertise and offers a new thalassotherapy experience that combines in-depth revitalization of the body and the distinctive instantaneous sensorial escapism of the spa setting.
A demerger would enable each division to step up its pace of growth, Accor says. Accor SA’s board of directors has recommended separating the group’s prepaid services and hotels businesses, pending shareholder approval.
As of today, accorhotels.com is providing iPhone users with free access to an application that will enable them to reserve a room in any of 3,000 Sofitel, Pullman, MGallery, Mercure, Novotel, Suitehotel, Adagio, ibis, all seasons, Etap Hotel, Formule 1 and hotelF1 hotels, directly from their iPhone.
Accor, Europe’s largest hotel operator is expecting a strong improvement in the performance of its China hotels in 2010 following a tough 2009.
A hotel which promises to “reinvent hotel service and value” has opened in London. This ambitious undertaking comes from all seasons – the new international budget hotel brand being pioneered by hospitality leader Accor (www.all-seasons-hotels.com).
Accor may streamline its operations by splitting its hotels operations and services division into two separate companies. Shares in Europe’s largest hotel group rose sharply on the news despite it announcing losses of €150m in the first half due to restructuring costs and weak demand.
London’s Trocadero centre is to be turned into 500-room pod hotel offering budget rooms in the heart of town. The “Piccadilly Hotel” would be modelled on the Pod Hotel in New York. The aim would be to “offer a boutique experience at a no-frills price”, whilst also rejuvenating the flagging landmark building.
Interval International announces the addition of Accor Vacation Club Freshwater Point Resort Broadbeach to its vacation exchange network.
Accor is set to open its first Novotel-branded hotel in the Indian city of Mumbai. The Novotel Mumbai Juhu Beach, located in the heart of Mumbai’s social and commercial hub, is scheduled to soft launch in July 2009.
Accor has signed a management contract for a new Sofitel in China. The Guangdong Sunrich Group’s latest hotel property, the Sofitel Guangzhou Sunrich, is located at the heart of Guangzhou’s Tianhe CBD.