https://www.breakingtravelnews.com/tags/tag/visit britain/ Visit Britain News en Breaking Travel News Copyright 2026 2026-04-19T08:29:33+00:00 https://www.breakingtravelnews.com/news/article/britains-top-experiences-on-display-for-global-buyers-from-usa-canada-and-b/ https://www.breakingtravelnews.com/news/article/britains-top-experiences-on-display-for-global-buyers-from-usa-canada-and-b/ Best of destination Britain on show to top travel buyers from the USA, Canada and Brazil as VisitBritain leads flagship trade mission Tue, 02 Sep 2025 15:31:54 +0000 https://www.breakingtravelnews.com/news/article/visitbritain-launches-global-screen-tourism-campaign-with-blockbuster-inspi/ https://www.breakingtravelnews.com/news/article/visitbritain-launches-global-screen-tourism-campaign-with-blockbuster-inspi/ To drive inbound tourism across Britain, national tourism agency VisitBritain has this week launched a global screen tourism campaign, kicking off with a blockbuster-inspired film that sees Britain the star of the show.  The campaign ‘Starring GREAT Britain’ rolls out internationally this week with a launch film drawing on iconic film and TV moments from Mission: Impossible to Bridget Jones; Spider-Man to Succession; House of the Dragon to Harry Potter; Paddington to Fast & Furious to Mary Poppins Returns and more. Wed, 29 Jan 2025 06:31:30 +0000 https://www.breakingtravelnews.com/news/article/wego-and-visitbritain-announce-boost-in-bookings-to-britain/ https://www.breakingtravelnews.com/news/article/wego-and-visitbritain-announce-boost-in-bookings-to-britain/ A partnership between Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), and VisitBritain, Britain’s national tourism agency, has seen a 25% boost in bookings to Great Britain. Tue, 05 Sep 2023 06:50:30 +0000 https://www.breakingtravelnews.com/news/article/british-airways-and-visitbritain-team-up-for-new-campaign-ask-britain-anyth/ https://www.breakingtravelnews.com/news/article/british-airways-and-visitbritain-team-up-for-new-campaign-ask-britain-anyth/ British Airways and VisitBritain have joined forces in a new campaign that gives an insider’s view on modern Britain, with all its vibrancy and warmth, to inspire US visitors to book their next visit. Sat, 18 Mar 2023 08:06:43 +0000 https://www.breakingtravelnews.com/news/article/discover-fresh-and-exciting-tourism-products-across-england-wales-and-scotl/ https://www.breakingtravelnews.com/news/article/discover-fresh-and-exciting-tourism-products-across-england-wales-and-scotl/ VisitBritain is set to welcome more than 120 international travel trade buyers for a series of educational visits across Britain. Fri, 20 Jan 2023 08:17:46 +0000 https://www.breakingtravelnews.com/news/article/tax-free-shopping-to-be-re-introduced-by-britain-for-overseas-visitors/ https://www.breakingtravelnews.com/news/article/tax-free-shopping-to-be-re-introduced-by-britain-for-overseas-visitors/ Britain will bring back sales tax-free shopping for overseas visitors to boost the country’s flagging retail sector, finance minister Kwasi Kwarteng said on Friday. Sat, 24 Sep 2022 08:05:12 +0000 https://www.breakingtravelnews.com/news/article/visit-britains-response-to-the-chancellors-financial-statement/ https://www.breakingtravelnews.com/news/article/visit-britains-response-to-the-chancellors-financial-statement/ Statement from Visit Britain’s CEO Patricia Yates on today’s announcement from the Chancellor HM Treasury on introducing a modern, digital, VAT-free shopping scheme for international tourists. Fri, 23 Sep 2022 13:02:24 +0000 https://www.breakingtravelnews.com/news/article/britain-welcomes-increase-in-visitor-numbers/ https://www.breakingtravelnews.com/news/article/britain-welcomes-increase-in-visitor-numbers/ The number of international visits to Britain continue to grow, with visitors spending more and inbound tourism setting new records for visits in the first six months of 2015 and very strong quarter two figures from the Office of National Statistics show. Britain has welcomed three per cent more visits over the first six months of 2015, beating last year’s record figures for the same period. Spending in the first six months of 2015 increased by two per cent, contributing £9.5 billion to the UK economy. Fri, 16 Oct 2015 14:48:15 +0000 https://www.breakingtravelnews.com/news/article/britains-heritage-is-top-priority-for-tourists/ https://www.breakingtravelnews.com/news/article/britains-heritage-is-top-priority-for-tourists/ With summer finally abating and a new series of the globally popular Downton Abbey set to begin this weekend, insights from VisitBritain reveal that visiting castles, stately homes and famous buildings in Britain is now a top priority for overseas visitors. Nearly 30% of all visits to Britain include a trip to built heritage sites, with the amount spent by those who do so amounting to £6.5 billion over the entirety of their trip. Mon, 30 Sep 2013 23:00:54 +0000 https://www.breakingtravelnews.com/news/article/visitbritain-launches-worlds-biggest-invite/ https://www.breakingtravelnews.com/news/article/visitbritain-launches-worlds-biggest-invite/ Following on from the success of hosting the world’s largest and most watched sporting extravaganza, a new multi-million pound joint marketing push from British Airways and VisitBritain has been launched. Sat, 10 Nov 2012 07:00:52 +0000 https://www.breakingtravelnews.com/news/article/007s-great-mission-to-lure-more-tourists-to-britain/ https://www.breakingtravelnews.com/news/article/007s-great-mission-to-lure-more-tourists-to-britain/ VisitBritain will launch its biggest ever film tourism campaign, centered around the release of Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment’s SKYFALL™, the 23rd James Bond adventure, in theatres worldwide this fall. Wed, 10 Oct 2012 23:30:32 +0000 https://www.breakingtravelnews.com/news/article/games-showcase-britain-to-the-world/ https://www.breakingtravelnews.com/news/article/games-showcase-britain-to-the-world/ As the curtain closed on the Games of the XXX Olympiad, VisitBritain, the national tourism agency, released initial findings on how the hosting of the London 2012 Games has showcased Britain to the world - and how the agency plans to make the most of this opportunity. Wed, 29 Aug 2012 05:30:40 +0000 https://www.breakingtravelnews.com/news/article/world-travel-leaders-visit-best-of-britain/ https://www.breakingtravelnews.com/news/article/world-travel-leaders-visit-best-of-britain/ Senior travel trade bosses from the world’s leading tourism companies are to visit major British destinations as guests of national tourism agency VisitBritain. Tue, 28 Aug 2012 23:30:46 +0000 https://www.breakingtravelnews.com/news/article/new-inbound-tourism-figures-show-promise-at-key-time/ https://www.breakingtravelnews.com/news/article/new-inbound-tourism-figures-show-promise-at-key-time/ Figures from the latest International Passenger Survey (IPS) show inbound tourism has delivered all-time record revenue to Britain over the past 12 months with more holiday visitors than ever before. Sun, 29 Jul 2012 17:30:38 +0000 https://www.breakingtravelnews.com/news/article/uk-sees-record-arrival-figures-in-april/ https://www.breakingtravelnews.com/news/article/uk-sees-record-arrival-figures-in-april/ UK visitor arrival figures and visitor spend have increased for the first few months of the year in 2012, according to the latest figures from the International Passenger Survey (IPS). Thu, 14 Jun 2012 11:01:36 +0000 https://www.breakingtravelnews.com/news/article/britains-2011-cities-research-released/ https://www.breakingtravelnews.com/news/article/britains-2011-cities-research-released/ Britain’s largest industrial cities have firmly positioned themselves as the UK’s most popular tourist destinations for international visitors in the latest full year 2011 survey(1). Wed, 09 May 2012 02:30:44 +0000 https://www.breakingtravelnews.com/news/article/visit-britain-announces-share-your-great-britain/ https://www.breakingtravelnews.com/news/article/visit-britain-announces-share-your-great-britain/ VisitBritain has called upon the British public to invite their friends and relatives from around the world to visit the UK in 2012. Fri, 03 Feb 2012 20:29:59 +0000 https://www.breakingtravelnews.com/news/article/wales-in-the-spotlight-as-stars-choose-britain/ https://www.breakingtravelnews.com/news/article/wales-in-the-spotlight-as-stars-choose-britain/ The next stage of VisitBritain’s celebrity film campaign was unveiled, when over 74,000 rugby fans in Cardiff got a preview of what international audiences were shown to encourage them to choose Britain as a holiday destination. Fri, 09 Dec 2011 02:00:09 +0000 https://www.breakingtravelnews.com/news/article/british-tourism-taps-into-chinese-market1/ https://www.breakingtravelnews.com/news/article/british-tourism-taps-into-chinese-market1/ A high powered tourism delegation led by VisitBritain will visit China this week to introduce British tourism businesses to key Chinese buyers and ensure the UK capitalises on the world’s third most valuable tourism source market. Sat, 26 Nov 2011 10:00:51 +0000 https://www.breakingtravelnews.com/news/article/new-report-outlines-uk-travel-industrys-multi-million-opportunity/ https://www.breakingtravelnews.com/news/article/new-report-outlines-uk-travel-industrys-multi-million-opportunity/ Study shows relaxation of visa controls, attention to customer service and embracing social media needed to attract a larger share of lucrative market. Wed, 09 Nov 2011 23:00:25 +0000 https://www.breakingtravelnews.com/news/article/hottest-october-on-record-for-uk/ https://www.breakingtravelnews.com/news/article/hottest-october-on-record-for-uk/ The record has been broken for the highest temperature recorded in October in the UK. Sat, 01 Oct 2011 16:44:43 +0000 https://www.breakingtravelnews.com/news/article/new-event-launched-to-attract-top-overseas-tourism-buyers/ https://www.breakingtravelnews.com/news/article/new-event-launched-to-attract-top-overseas-tourism-buyers/ The European Tour Operators Association and UKinbound have joined forces with VisitBritain to deliver a unique business-to-business event in 2012. The VisitBritain Hosted Buyers Marketplace is an exclusive opportunity for British tourism suppliers and destinations to meet and do business with 150 specially selected international buyers from some 20 countries being brought over and hosted by VisitBritain for the occasion. Mon, 08 Aug 2011 09:40:36 +0000 https://www.breakingtravelnews.com/news/article/royal-wedding-sees-visitors-flood-to-britain/ https://www.breakingtravelnews.com/news/article/royal-wedding-sees-visitors-flood-to-britain/ VisitBritain has reported an encouraging 11 per cent rise in holiday visits in the last three months of 2011, confirming Britain’s growing popularity at a key time for inbound tourism. In the three months to May 2011 overseas residents made 7.8 million visits to the UK and spent just under £4 billion. The number of visits has risen by ten per cent year-on-year, while the spending has risen by seven per cent. Mon, 18 Jul 2011 14:56:16 +0000 https://www.breakingtravelnews.com/news/article/us-visitors-to-eu-warned-over-roaming-costs/ https://www.breakingtravelnews.com/news/article/us-visitors-to-eu-warned-over-roaming-costs/ The EU is accused of leaving US visitors to Britain at the mercy of profit hungry mobile phone operators, which hit them with hefty five-figure mobile phone bills. According to industry specialists Tep, mobile phone operators charge US travellers to the UK up to £11.70 per MB in roaming charges, making them a tidy 1800 per cent profit on data. Wed, 15 Jun 2011 11:14:31 +0000 https://www.breakingtravelnews.com/news/article/easyjet-and-visitbritain-invest-18-million-to-boost-tourism/ https://www.breakingtravelnews.com/news/article/easyjet-and-visitbritain-invest-18-million-to-boost-tourism/ easyJet, the UK’s largest airline, has formed a partnership with VisitBritain, the UK’s national tourism agency, to jointly market Britain as a tourist destination over the next four years. Wed, 30 Mar 2011 00:00:07 +0000 https://www.breakingtravelnews.com/news/article/visitbritain-unveils-royal-wedding-website/ https://www.breakingtravelnews.com/news/article/visitbritain-unveils-royal-wedding-website/ VisitBritain’s Royal Wedding site which showcases destinations in Britain connected with the wedding of Prince William and Kate Middleton has been launched. Mon, 21 Mar 2011 13:35:56 +0000 https://www.breakingtravelnews.com/news/article/uks-tourism-minister-visits-at-bristol-for-british-tourism-week-2011/ https://www.breakingtravelnews.com/news/article/uks-tourism-minister-visits-at-bristol-for-british-tourism-week-2011/ The UK government’s Tourism & Heritage Minister, John Penrose, visited At-Bristol, the popular science attraction on Bristol’s Harbourside to demonstrate his support for the UK’s tourism industry. The visit marked the first day of British Tourism Week 2011 which ends on 20 March 2011. Tue, 15 Mar 2011 14:24:42 +0000 https://www.breakingtravelnews.com/news/article/prince-williams-royal-wedding-to-boost-uk-tourism/ https://www.breakingtravelnews.com/news/article/prince-williams-royal-wedding-to-boost-uk-tourism/ Following the announcement of the marriage between Prince William and Kate Middleton, VisitBritain, the national tourism board for England, Scotland and Wales, has pulled together this list of the most romantic spots for them (and you) to enjoy in the UK. Wed, 17 Nov 2010 11:03:47 +0000 https://www.breakingtravelnews.com/news/article/uk-to-suffer-visitor-slump-during-2012-olympics/ https://www.breakingtravelnews.com/news/article/uk-to-suffer-visitor-slump-during-2012-olympics/ The UK could suffer from a slump in overseas visitor numbers as a result of the 2012 Olympics, according to VisitBritain. An estimated 320,000 foreign spectators are expected to attend, but a greater number of holidaymakers could avoid visiting the UK during the games due to the expectation of high prices and crowds in the capital. Mon, 13 Sep 2010 12:53:56 +0000 https://www.breakingtravelnews.com/news/article/uk-tourism-continues-to-suffer/ https://www.breakingtravelnews.com/news/article/uk-tourism-continues-to-suffer/ Consumer caution led to the number Britons taking overseas holidays falling 8 percent in the first seven months of the year compared with the same period in 2009. Meanwhile the weakness of sterling failed to convert to an inbound tourism influx, with the number of international arrivals to the UK marginally lower than last year, according to new figures from the ONS. Fri, 10 Sep 2010 18:03:36 +0000 https://www.breakingtravelnews.com/news/article/british-museums-raise-1bn-from-overseas-tourists/ https://www.breakingtravelnews.com/news/article/british-museums-raise-1bn-from-overseas-tourists/ The UK’s major museums and art galleries generated £1 billion in revenue from overseas visitors in 2009, according to a new report from VisitBritain. Fri, 20 Aug 2010 12:48:59 +0000 https://www.breakingtravelnews.com/focus/article/editors-blog-empty-promises-of-david-cameron/ https://www.breakingtravelnews.com/focus/article/editors-blog-empty-promises-of-david-cameron/ In a speech this morning prime minister David Cameron argued Britain must focus on its heritage in order to attract more visitors. Breaking Travel News junior editor Chris O’Toole argues the coalition will need more than empty promises to revive the industry. Thu, 12 Aug 2010 14:39:56 +0000 https://www.breakingtravelnews.com/news/article/britain-seeks-indian-tourism-boost/ https://www.breakingtravelnews.com/news/article/britain-seeks-indian-tourism-boost/ As prime minister David Cameron arrives in India with one of the largest trade delegations ever assembled, VisitBritian has announced its intention to bid for closer ties with the emerging superpower. Thu, 29 Jul 2010 11:59:39 +0000 https://www.breakingtravelnews.com/news/article/visit-south-devon-the-uk-tourist-hotspot-for-2010/ https://www.breakingtravelnews.com/news/article/visit-south-devon-the-uk-tourist-hotspot-for-2010/ The Visit South Devon tourism partnership says that the opening of “cool new boutique hotels and award winning restaurants combined with fantastic visitor attractions are making South Devon a popular destination for the discerning traveller.” Wed, 28 Jul 2010 11:36:47 +0000 https://www.breakingtravelnews.com/news/article/sport-tourists-flock-to-britain/ https://www.breakingtravelnews.com/news/article/sport-tourists-flock-to-britain/ The England football team may be underachieving prima donnas but the nation’s great sporting events, such as Wimbledon and the Premier League, are attracting 3 million international visitors and over £2bn in revenue per annum, according to new figures from VisitBritain. Thu, 15 Jul 2010 06:00:48 +0000 https://www.breakingtravelnews.com/news/article/uk-accommodation-now-an-easy-find/ https://www.breakingtravelnews.com/news/article/uk-accommodation-now-an-easy-find/ With the summer season approaching, help is now at hand for those looking to get away and explore the UK Wed, 16 Jun 2010 09:50:21 +0000 https://www.breakingtravelnews.com/news/article/uk-tourism-growth-in-2010/ https://www.breakingtravelnews.com/news/article/uk-tourism-growth-in-2010/ Visitor numbers to the UK will top 30m as tourism to the UK returns to growth next year, according to predictions from VisitBritain. The tourism authority expects a rise of 0.8% in the number of visitors to the UK to 30.4 million – boosted by a weak pound and an improving economic situation. Tue, 29 Dec 2009 09:52:32 +0000 https://www.breakingtravelnews.com/news/article/visitbritain-appoints-new-head-of-e-commerce-and-retail/ https://www.breakingtravelnews.com/news/article/visitbritain-appoints-new-head-of-e-commerce-and-retail/ VisitBritain continues to develop its successful e-commerce strategy with a key appointment. New head of e-commerce and retail Vickie Birnage, who rejoins the organisation from Penguin, will help the national tourism agency drive further productivity from its international network by taking charge of its 18 online VisitBritainDirect.com shops, specialist overseas trade shops and offline retail activities. Mon, 12 Oct 2009 10:23:19 +0000 https://www.breakingtravelnews.com/news/article/weak-sterling-fails-to-halt-slide-of-uk-inbound/ https://www.breakingtravelnews.com/news/article/weak-sterling-fails-to-halt-slide-of-uk-inbound/ An influx of Eurozone leisure visitors due to the weakness of Sterling was insufficient to offset the number of inbound travellers to Britain falling for the first time in seven years. British tourists also made fewer visits abroad last year, choosing instead the growing trend of “staycationing”. Thu, 16 Jul 2009 18:20:36 +0000 https://www.breakingtravelnews.com/news/article/btn20090513175752630/ https://www.breakingtravelnews.com/news/article/btn20090513175752630/ Sapient has announced that its marketing services group, Sapient Interactive, has been appointed by VisitBritain as its online Agency of Record to redesign, develop, host and manage its suite of websites - multilingual variants of two core consumer sites visitbritain.com and enjoyengland.com, the website of national tourism organisation, VisitEngland. Wed, 13 May 2009 17:56:59 +0000 https://www.breakingtravelnews.com/news/article/btn20090408163945251/ https://www.breakingtravelnews.com/news/article/btn20090408163945251/ VisitBritain is starting the European phase of its “Britain for Less” campaign, as part of its £6.5m global push to market the UK as an affordable destination.The strapline “See More for Less”, will run across 18 European countries and take in a number of online and offline elements. Thu, 09 Apr 2009 16:39:41 +0000 https://www.breakingtravelnews.com/news/article/btn20090327125330852/ https://www.breakingtravelnews.com/news/article/btn20090327125330852/ VisitBritain chairman Christopher Rodrigues has revealed plans to turn its website into a “Google for British tourism”, providing the definitive web platform to search the nation online.The tourism chief wants to enlist regional development agencies and tourist authorities to work more closely together to create the common platform. Fri, 27 Mar 2009 12:53:52 +0000 https://www.breakingtravelnews.com/news/article/btn20090216120732191/ https://www.breakingtravelnews.com/news/article/btn20090216120732191/ Leaders from the private sector have joined forces to lobby the UK government to take British tourism “more seriously”, following last week’s call by industry bodies VisitBritain  and UKinbound.The coalition includes Merlin Entertainments, owner of Alton Towers and the London Eye, Butlins, Hoseasons, Bourne Leisure and Travelodge. The lobby is demanding the responsiblilty for tourism be passed to the business department as it is treated as a “poor relation” in its current home. Tue, 17 Feb 2009 12:55:08 +0000 https://www.breakingtravelnews.com/news/article/btn20090211131737767/ https://www.breakingtravelnews.com/news/article/btn20090211131737767/ VisitBritain has unveiled a three-year strategy to boost the UK’s inbound market as well as develop cohesion between the government and the regional bodies. The new position will begin with a £6.5m campaign to promote the UK’s value for money, as well as its free access to national museums and galleries. Wed, 11 Feb 2009 15:17:04 +0000 https://www.breakingtravelnews.com/news/article/btn20090210113056795/ https://www.breakingtravelnews.com/news/article/btn20090210113056795/ Britain’s top industry executives are hoping to give the nation’s flagging tourism sector a boost tomorrow as they join forces to urge the government to play more of a supportive role.The call to action comes as VisitBritain is set to reveal the findings of a review into the sector commissioned by the UK government. Wed, 11 Feb 2009 11:30:19 +0000 https://www.breakingtravelnews.com/news/article/btn20090122184339757/ https://www.breakingtravelnews.com/news/article/btn20090122184339757/ VisitBritain has created an interim role whilst it headhunted a new chief executive, following the departure of former chief executive Tom Wright this month. Thu, 22 Jan 2009 16:43:07 +0000 https://www.breakingtravelnews.com/news/article/btn2009011216043084/ https://www.breakingtravelnews.com/news/article/btn2009011216043084/ VisitBritain has been asked to draw together a priority list of key areas on which the UK Government could take effective action to benefit the visitor economy during the economic downturn. Mon, 12 Jan 2009 11:04:02 +0000 https://www.breakingtravelnews.com/news/article/btn20090112120930947/ https://www.breakingtravelnews.com/news/article/btn20090112120930947/ British hotels are being blighted by grumpy staff and poor value for money, according to chairman of VisitBritain Christopher Rodrigues.“We’re now in an environment where you have to do quality. Poor value for money and poor service costs jobs and will cost more jobs in a recession,” he told the Independent. Thu, 08 Jan 2009 12:09:53 +0000 https://www.breakingtravelnews.com/news/article/btn20080916123222967/ https://www.breakingtravelnews.com/news/article/btn20080916123222967/ The UK’s inbound tourism market has suffered a tough year as the triple whammy of a strong pound, high fuel and the economic downturn, which contributed to the first drop in visitor numbers in many years. International visitor numbers fell by 150,000 to 32.6 million, according the VisitBritain’s 2007/08 annual review. The decine in numbers from the developed world was not offset by growth in numbers from emerging markets. Wed, 17 Sep 2008 12:32:09 +0000 https://www.breakingtravelnews.com/videos/video/wttc08-Christopher-Rodriguez-visit-britain/ https://www.breakingtravelnews.com/videos/video/wttc08-Christopher-Rodriguez-visit-britain/ Breaking Travel News interviews Christopher Rodriguez, Chairman, Visit Britain at WTTC 2008, Dubai. Sun, 20 Apr 2008 09:58:09 +0000 https://www.breakingtravelnews.com/news/article/btn20060824174037932/ https://www.breakingtravelnews.com/news/article/btn20060824174037932/ VisitBritain is deploying Polycom’s group video conferencing solutions in a bid to maintain direct contact between its offices worldwide and to promote the UK, home of the 2012 Olympics, to tourists. Fri, 25 Aug 2006 10:48:43 +0000