https://www.breakingtravelnews.com/tags/tag/the digital hotelier/ The Digital Hotelier News en Breaking Travel News Copyright 2026 2026-07-02T07:13:53+00:00 https://www.breakingtravelnews.com/news/article/premier-inn-and-the-digital-hotelier-sign-strategic-sustainability-focused/ https://www.breakingtravelnews.com/news/article/premier-inn-and-the-digital-hotelier-sign-strategic-sustainability-focused/ In alignment with the UAE Green Agenda 2030 and shared sustainability goals, Premier Inn Middle East and The Digital Hotelier have signed a strategic digital partnership across the GCC. The agreement, announced during Arabian Travel Market (ATM) 2025 in Dubai, marks a major step forward in promoting environmentally responsible innovation in the hospitality industry. This partnership supports Premier Inn Middle East - a joint venture between the Emirates Group and Whitbread, known for its high-quality, high-value accommodation - in its commitment to sustainability, innovation, and operational excellence. By joining forces with The Digital Hotelier - one of the region’s leading pioneers in guest experience and hospitality technology - Premier Inn aims to digitise key guest services and back-end operations, reduce paper use, and enhance resource efficiency across its hotels in the Middle East. Tue, 29 Apr 2025 16:50:08 +0000