https://www.breakingtravelnews.com/tags/tag/switzerland tourism/ Switzerland Tourism News en Breaking Travel News Copyright 2026 2026-07-01T19:57:43+00:00 https://www.breakingtravelnews.com/news/article/beautiful-autumn-roger-federer-and-halle-berry-light-up-autumn-in-switzerla/ https://www.breakingtravelnews.com/news/article/beautiful-autumn-roger-federer-and-halle-berry-light-up-autumn-in-switzerla/ In a humorous and inspiring new film shot amid the breathtaking scenery of Lake Lucerne, tennis legend Roger Federer meets Hollywood star Halle Berry while travelling on some of the country’s most iconic public transport routes. Once again, the campaign highlights the tourism potential of this colourful season and its growing significance for the travel industry. Wed, 10 Sep 2025 06:59:32 +0000 https://www.breakingtravelnews.com/news/article/ye-xiu-from-the-kings-avatar-fronts-switzerland-tourism-campaign/ https://www.breakingtravelnews.com/news/article/ye-xiu-from-the-kings-avatar-fronts-switzerland-tourism-campaign/ In a landmark collaboration between digital storytelling and global tourism, culture and entertainment group Yuewen and Switzerland Tourism have launched an immersive cultural tourism campaign based on the hit Chinese web novel, The King’s Avatar. At the heart of the campaign is the beloved fictional e-sports champion Ye Xiu, who has been appointed Switzerland’s official “Swiss Travel Explorer”. The campaign marks Switzerland Tourism’s first collaboration with a Chinese online literature IP and signals a new model of cross-cultural engagement. Fri, 25 Jul 2025 05:49:24 +0000 https://www.breakingtravelnews.com/news/article/hyatt-to-debut-first-me-and-all-hotel-outside-of-germany/ https://www.breakingtravelnews.com/news/article/hyatt-to-debut-first-me-and-all-hotel-outside-of-germany/ Hyatt Hotels Corporation has announced that a Hyatt affiliate has entered into a franchise agreement with a subsidiary of Lindner Hotel Group for the Me and All Hotel Flims. Nestled in the Grisons Alps, Me and All Hotel Flims is the brand’s first property outside Germany and the first to open since Me and All Hotels became a standalone brand within Hyatt’s global Lifestyle portfolio. Sun, 15 Dec 2024 07:30:39 +0000 https://www.breakingtravelnews.com/news/article/new-survey-reveals-just-how-much-time-guests-of-different-nationalities-spe/ https://www.breakingtravelnews.com/news/article/new-survey-reveals-just-how-much-time-guests-of-different-nationalities-spe/ On average, guests in Switzerland spend half their time in their hotel, a new survey conducted by Switzerland Tourism (ST) and HotellerieSuisse has revealed. According to this survey, Swiss and German hotel guests in Switzerland in particular are fans of staying in and spending more time at their hotels than their French and British counterparts. below are just some of the survey results that have informed ST’s new campaign, ‘Hotels and lodgings recommended by Switzerland’, which launches today in the UK, and runs until 19 November. Sun, 03 Nov 2024 07:40:16 +0000