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	<title>Seera Group | Breaking Travel News</title>
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	<description>Seera Group News</description>
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	<dc:creator>Breaking Travel News</dc:creator>
	<dc:rights>Copyright 2026</dc:rights>
	<dc:date>2026-04-19T10:42:24+00:00</dc:date>
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		<title>Seera Group signs direct integration agreement with flyadeal</title>
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		<description>Seera Group and flyadeal, Saudi Arabia’s low fares airline, have signed a partnership agreement to directly integrate Seera’s booking engines with flyadeal’s reservation system.</description>
		<pubDate>Fri, 29 Jul 2022 08:10:41 +0000</pubDate>
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		<title>Seera Group and Amadeus launch post-booking technology in Saudi Arabia</title>
		<link>https://www.breakingtravelnews.com/news/article/seera-group-and-amadeus-launch-post-booking-technology-in-saudi-arabia/</link>
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		<description>Seera Group, the provider of tourism services in the Middle East, and Amadeus, the travel technology company, are launching new technology in Saudi Arabia to improve the customer post&#45;booking experience.</description>
		<pubDate>Fri, 13 May 2022 12:20:09 +0000</pubDate>
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		<title>ATM 2022: Seera Group embraces the upturn in travel</title>
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		<description>Muzzammil Ahussain, Executive Vice President, Consumer Travel, Seera Group talks to BTN about the upturn in travel ad indicated by the vibrancy of the Arabian Travel Market 2022. He also about the winning of World Travel Awards is a big moral booster for their staff, and the travel industry.</description>
		<pubDate>Tue, 10 May 2022 14:34:24 +0000</pubDate>
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		<title>Return of travel demand fuels growth for Seera Group</title>
		<link>https://www.breakingtravelnews.com/news/article/return-of-travel-demand-fuels-growth-for-seera-group/</link>
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		<description>Easing of COVID travel restrictions unleashes pent&#45;up demand. The Group reported SAR 493 million in revenue for Q1 2022, an increase of 165% from Q1 2021</description>
		<pubDate>Mon, 09 May 2022 18:27:58 +0000</pubDate>
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		<title>Muzzammil Ahussain, executive vice president, consumer travel, Seera Group</title>
		<link>https://www.breakingtravelnews.com/videos/video/muzzammil-ahussain-executive-vice-president-consumer-travel-seera-grou/</link>
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		<description>As Saudi Arabia announces itself on the international tourism stage, Breaking Travel News speaks to Muzzammil Ahussain, executive vice president for consumer travel at Seera Group, about how his company plans to participate in the rapidly developing market.</description>
		<pubDate>Wed, 03 Nov 2021 04:20:09 +0000</pubDate>
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		<title>Seera Group signs on for Saudi tourism resort</title>
		<link>https://www.breakingtravelnews.com/news/article/seera-group-signs-on-for-saudi-tourism-resort/</link>
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		<description>The Saudi Arabia Tourism Development Fund and Seera Group have signed a financing agreement to establish and operate the Raghadan Tourist Resort.</description>
		<pubDate>Thu, 16 Sep 2021 05:39:05 +0000</pubDate>
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		<title>Choice Hotels partners with Seera for Saudi growth</title>
		<link>https://www.breakingtravelnews.com/news/article/choice-hotels-partners-with-seera-for-saudi-expansion/</link>
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		<description>Choice Hotels Europe has repositioned itself as Choice Hotels EMEA as it continues its master license agreement with Seera Hospitality, a fully owned subsidiary of Seera Holding Group.</description>
		<pubDate>Fri, 03 Sep 2021 08:44:19 +0000</pubDate>
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		<title>Muzzammil Ahussain, executive vice president, consumer travel, Seera Group</title>
		<link>https://www.breakingtravelnews.com/videos/video/muzzammil-ahussain-executive-vice-president-consumer-travel-seera-group/</link>
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		<description>Muzzammil Ahussain, executive vice president of consumer travel with Seera Group, tells Breaking Travel News about the rapid recovery in the Middle East tourism market during Arabian Travel Market in Dubai.</description>
		<pubDate>Sun, 16 May 2021 09:45:06 +0000</pubDate>
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		<title>Seera Group launches new Almosafer analytics tool</title>
		<link>https://www.breakingtravelnews.com/news/article/seera-group-launches-new-almosafer-analytics-tool/</link>
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		<description>Seera Group has launched a new data portal for industry partners, which offers comprehensive insights on future searches, bookings and traveller behaviour.</description>
		<pubDate>Mon, 07 Sep 2020 09:40:40 +0000</pubDate>
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		<item>
		<title>Seera Group extends Amadeus partnership in Middle East</title>
		<link>https://www.breakingtravelnews.com/news/article/seera-group-extends-amadeus-partnership-in-middle-east1/</link>
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		<description>Seera Group works closely with Amadeus to strengthen its online business further, integrating digital touch&#45;points across all its operations, including its flagship corporate and government travel business, elaa.</description>
		<pubDate>Thu, 30 Jan 2020 10:58:48 +0000</pubDate>
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		<title>Seera seeks to send Saudi travellers to Disneyland Paris</title>
		<link>https://www.breakingtravelnews.com/news/article/seera-seeks-to-send-saudi-travellers-to-disneyland-paris/</link>
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		<description>Seera Group has joined hands with Disneyland Paris to further strengthen travel demand from Saudi Arabia. With this new alliance, Seera is now a general sales agent for Saudi Arabia and the wider GCC as well as North Africa, Lebanon and Jordan.</description>
		<pubDate>Fri, 01 Nov 2019 05:27:50 +0000</pubDate>
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		<title>Dubai Tourism signs Seera partnership to woo Saudi guests</title>
		<link>https://www.breakingtravelnews.com/news/article/dubai-tourism-signs-seera-partnership-to-woo-saudi-guests/</link>
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		<description>Seera is one of the leading providers of travel services in the Middle East and north Africa and is considered Saudi Arabia’s Leading Business Travel Agency by voters at the World Travel Awards.</description>
		<pubDate>Tue, 11 Jun 2019 12:12:16 +0000</pubDate>
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		<title>Muzzammil Ahussain, executive vice president, consumer travel, Seera Group</title>
		<link>https://www.breakingtravelnews.com/videos/video/muzzammil-ahussain-executive-vice-president-consumer-travel-seera/</link>
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		<description>Following a recent re&#45;branding, Muzzammil Ahussain, executive vice president of consumer travel at Seera, tells Breaking Travel News that the new identity reflects the company’s global ambitions. Speaking at Arabian Travel Market in Dubai, he also tells us the Saudi&#45;based brand is well&#45;placed to exploit the rapidly developing hospitality sector in the country.</description>
		<pubDate>Fri, 03 May 2019 05:42:53 +0000</pubDate>
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		<item>
		<title>Al Tayyar Travel Group becomes Seera Group following rebrand</title>
		<link>https://www.breakingtravelnews.com/news/article/al-tayyar-travel-group-becomes-seera-group-following-rebrand/</link>
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		<description>The name and identity of Seera, meaning journey, is the culmination of the company’s transformation efforts, which has seen its operating environment undergo a significant shift.</description>
		<pubDate>Wed, 24 Apr 2019 05:27:42 +0000</pubDate>
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