https://www.breakingtravelnews.com/tags/tag/itb berlin/ Itb Berlin News en Breaking Travel News Copyright 2026 2026-04-19T08:33:23+00:00 https://www.breakingtravelnews.com/news/article/who-owns-travel-in-2046-artificial-intelligence-trust-and-power-redraw-the/ https://www.breakingtravelnews.com/news/article/who-owns-travel-in-2046-artificial-intelligence-trust-and-power-redraw-the/ Who will control travel in 2046: AI companies, governments, or the travelers themselves? What will determine value in an AI-driven industry? And will travel remain accessible to all, or become a privilege? These questions were at the heart of the inaugural Leadership Exchange, hosted by Phocuswright, a leading global travel research and events company, and ITB Berlin, on March 3, 2026, at CityCube Berlin. Tue, 14 Apr 2026 08:58:42 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-astrid-steharnig-staudinger-edison-chen1/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-astrid-steharnig-staudinger-edison-chen1/ Tue, 10 Mar 2026 17:41:16 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-alvaro-ungurean-commercial-director-trip-com-group/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-alvaro-ungurean-commercial-director-trip-com-group/ Tue, 10 Mar 2026 11:29:17 +0000 https://www.breakingtravelnews.com/news/article/travelzoo-promotes-travel-enthusiasm-at-worlds-largest-travel-trade-show/ https://www.breakingtravelnews.com/news/article/travelzoo-promotes-travel-enthusiasm-at-worlds-largest-travel-trade-show/ At ITB Berlin, Travelzoo®, the club for travel enthusiasts, was the protagonist of travel enthusiasm. It stood out with its presentation of the intensity and complete experience of travel, displayed on a 12-meter (40 feet) wide LED screen. It was among the most talked about. Fri, 06 Mar 2026 07:36:39 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-nadim-el-manawy-business-travel-solutions-derbysoft/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-nadim-el-manawy-business-travel-solutions-derbysoft/ Thu, 05 Mar 2026 21:56:46 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-emre-talay-coo-co-founder-payrails/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-emre-talay-coo-co-founder-payrails/ Thu, 05 Mar 2026 21:36:24 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-chas-scarantino-ceo-roompricegenie/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-chas-scarantino-ceo-roompricegenie/ Thu, 05 Mar 2026 20:56:43 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-pia-kuusisto-head-of-sales-havila-voyages/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-pia-kuusisto-head-of-sales-havila-voyages/ Thu, 05 Mar 2026 20:36:51 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-philip-dickinson-group-vp-sales-ja-resorts-hotels/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-philip-dickinson-group-vp-sales-ja-resorts-hotels/ Thu, 05 Mar 2026 20:06:16 +0000 https://www.breakingtravelnews.com/news/article/itb-berlin-2026-the-industry-sets-an-example-for-dialogue-and-resilience-in/ https://www.breakingtravelnews.com/news/article/itb-berlin-2026-the-industry-sets-an-example-for-dialogue-and-resilience-in/ On its 60th anniversary, the World’s Leading B2B Travel Trade Show gathered nearly 97,000 attendees from numerous source and destination markets. Despite the tense situation in the Middle East, which in some cases led to a lack of flights, the World’s Leading Travel Trade Show again demonstrated the importance of trust, international cooperation and face-to-face meetings in the industry. Due to a one-off change in dates, the next ITB Berlin will take place from 16 to 18 March 2027. Thu, 05 Mar 2026 17:29:27 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-ibrahim-shiuree-ceo-md-abdulla-ghiyas-chair-visit-maldives/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-ibrahim-shiuree-ceo-md-abdulla-ghiyas-chair-visit-maldives/ Thu, 05 Mar 2026 17:24:21 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-felix-dreizehnter-head-of-product-ireckonu/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-felix-dreizehnter-head-of-product-ireckonu/ Thu, 05 Mar 2026 14:29:14 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-nicholas-king-ceo-planhotel/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-nicholas-king-ceo-planhotel/ Thu, 05 Mar 2026 13:29:35 +0000 https://www.breakingtravelnews.com/focus/article/kenya-invites-the-world-to-experience-wonder-at-itb-berlin-2026/ https://www.breakingtravelnews.com/focus/article/kenya-invites-the-world-to-experience-wonder-at-itb-berlin-2026/ Berlin knows spectacle. And on the global stage of ITB Berlin 2026, Kenya delivered one of the fair’s most evocative moments with the international launch of its new destination campaign, “Experience Wonder – Magical Kenya.” Unveiled at the world’s leading travel trade show during its landmark 60th anniversary, the campaign marked a bold evolution in how Kenya tells its story to the world. More than a rebrand, Experience Wonder is a re‑positioning—an invitation to see Kenya not only as a land of iconic wildlife, but as a multi‑dimensional destination where culture, creativity, adventure and deep human heritage converge. Thu, 05 Mar 2026 11:15:15 +0000 https://www.breakingtravelnews.com/news/article/trip.com-group-reinforces-ai-innovation-and-european-collaboration-at-itb-b/ https://www.breakingtravelnews.com/news/article/trip.com-group-reinforces-ai-innovation-and-european-collaboration-at-itb-b/ Trip.com Group concluded its participation at ITB Berlin with strong demonstrations of its leadership in travel technology, artificial intelligence and strategic partnerships across Europe. At a series of panel discussions, the company shared insights into how innovation and data are reshaping traveller behaviour and partner opportunities, underscoring its commitment to powering the full travel journey from trip planning to in-trip support and beyond. Thu, 05 Mar 2026 08:31:29 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-dr.-kuldeep-arya-secretary-tourism-gujarat/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-dr.-kuldeep-arya-secretary-tourism-gujarat/ Wed, 04 Mar 2026 20:51:52 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-mohit-patel-co-founder-raga-svara/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-mohit-patel-co-founder-raga-svara/ Wed, 04 Mar 2026 20:21:19 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-sherif-fathi-attia-minister-tourism-antiquities-egypt/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-sherif-fathi-attia-minister-tourism-antiquities-egypt/ Wed, 04 Mar 2026 19:41:09 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-srikanth-devarapalli-gm-jw-marriott-island-resort/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-srikanth-devarapalli-gm-jw-marriott-island-resort/ Wed, 04 Mar 2026 19:21:45 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-srikanth-devarapalli-gm-jw-marriott-island-resort1/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-srikanth-devarapalli-gm-jw-marriott-island-resort1/ Wed, 04 Mar 2026 19:21:12 +0000 https://www.breakingtravelnews.com/focus/article/malaysias-commitment-to-sustainable-tourism/ https://www.breakingtravelnews.com/focus/article/malaysias-commitment-to-sustainable-tourism/ Beneath the soaring ceilings and global buzz of this week’s ITB Berlin, Tourism Malaysia opened the doors to its national pavilion with a message that reached far beyond glossy brochures and bucket‑list imagery. In a world recalibrating its relationship with travel, Malaysia made its position clear: the future of tourism lies not in volume alone, but in purpose, balance and enduring value. Wed, 04 Mar 2026 13:37:55 +0000 https://www.breakingtravelnews.com/news/article/sunrate-and-repayd-join-hands-to-power-global-payments/ https://www.breakingtravelnews.com/news/article/sunrate-and-repayd-join-hands-to-power-global-payments/ SUNRATE, the global payment and treasury management platform, today announced a strategic partnership with Repayd, the specialist travel merchant account provider, at ITB Berlin 2026, the world’s largest travel trade show. The collaboration brings together SUNRATE’s global payment infrastructure and treasury capabilities with Repayd’s specialist expertise in travel payments to support the complex payment needs of international travel businesses. Wed, 04 Mar 2026 13:26:54 +0000 https://www.breakingtravelnews.com/news/article/omio-group-breaks-boundaries-accelerating-product-innovation-and-market-exp/ https://www.breakingtravelnews.com/news/article/omio-group-breaks-boundaries-accelerating-product-innovation-and-market-exp/ At ITB Berlin 2026, the Omio Group outlined the next phase of its evolution as the leading global multimodal travel platform, levelling up across two fronts: transformative technology innovation and global audience scale. By integrating travel discovery, booking, and partner distribution into a single connected ecosystem, the Omio Group is positioned to redefine and elevate the end-to-end travel experience. Wed, 04 Mar 2026 13:25:34 +0000 https://www.breakingtravelnews.com/news/article/thailand-presents-the-new-thailand-vision-at-itb-berlin-2026/ https://www.breakingtravelnews.com/news/article/thailand-presents-the-new-thailand-vision-at-itb-berlin-2026/ The Tourism Authority of Thailand (TAT) is unveiling the Kingdom’s latest world-class positioning in Europe at ITB Berlin 2026, the 60th anniversary edition of the world’s largest and most influential travel trade fair, held from 3–5 March at Berlin ExpoCenter City. With ‘The New Thailand’ vision, TAT strengthens the country’s world-class destination status under the concept ‘Unforgettable Experience: Healing is the New Luxury’, spotlighting hidden gems, sustainable routes and eco-friendly tourism products tailored to the European market. Wed, 04 Mar 2026 12:10:42 +0000 https://www.breakingtravelnews.com/news/article/indonesia-promotes-gobeyondordinary-at-itb-berlin-2026/ https://www.breakingtravelnews.com/news/article/indonesia-promotes-gobeyondordinary-at-itb-berlin-2026/ Indonesia, through the Ministry of Tourism, is promoting #GoBeyondOrdinary campaign as part of the Wonderful Indonesia participation at ITB Berlin 2026, the world’s largest and most prestigious business-to-business (B2B) tourism exhibition. Wed, 04 Mar 2026 12:03:00 +0000 https://www.breakingtravelnews.com/news/article/italy-takes-the-spotlight-in-berlin-with-sardinia-at-its-heart/ https://www.breakingtravelnews.com/news/article/italy-takes-the-spotlight-in-berlin-with-sardinia-at-its-heart/ Italy knows how to make an entrance. Yesterday at ITB Berlin, the world’s largest travel trade fair, the country unveiled a striking 1,200‑square‑metre national pavilion—an open, light-filled celebration of la dolce vita designed to entice travellers long before they even set foot on Italian soil. This year, however, it is Sardinia that steals the show. Wed, 04 Mar 2026 08:17:48 +0000 https://www.breakingtravelnews.com/news/article/how-airbnb-is-moving-from-the-city-to-rural-regions/ https://www.breakingtravelnews.com/news/article/how-airbnb-is-moving-from-the-city-to-rural-regions/ Airbnb offers a range of services in addition to accommodation, from airport shuttles and city tours to private chefs. Speaking at ITB Berlin, Nathan Blecharczyk described it as the booking portal for a complete travel experience. According to the co-founder and CSO of Airbnb, his company relies on AI in various areas. In customer service, a third of all support requests are already handled by AI. The technology can also help with travel planning, because according to Blecharczyk, Airbnb has in-depth knowledge of its customers based on booking history and their interests. Wed, 04 Mar 2026 07:23:15 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-maria-e-oriani-industry-manager-procolombia/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-maria-e-oriani-industry-manager-procolombia/ Tue, 03 Mar 2026 17:47:06 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-peer-winter-chief-distribution-officer-go7/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-peer-winter-chief-distribution-officer-go7/ Tue, 03 Mar 2026 16:57:29 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-roberto-sanchez-jimenez-founder-md-innoguest/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-roberto-sanchez-jimenez-founder-md-innoguest/ Tue, 03 Mar 2026 15:57:00 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-romy-abbrederis-ceo-co-founder-lobby/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-romy-abbrederis-ceo-co-founder-lobby/ Tue, 03 Mar 2026 15:27:23 +0000 https://www.breakingtravelnews.com/news/article/jamaica-tourism-at-itb/ https://www.breakingtravelnews.com/news/article/jamaica-tourism-at-itb/ In the bright, buzzing halls of ITB Berlin 2026, where the world’s travel industry gathers each spring to chart its future, Jamaica’s presence felt different this year. It was not only about sun-drenched beaches and reggae rhythms — it was about resilience, recovery, and a renewed global vision for tourism. Tue, 03 Mar 2026 15:05:44 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-ronella-croes-ceo-aruba-tourism-authority/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-ronella-croes-ceo-aruba-tourism-authority/ Tue, 03 Mar 2026 14:57:48 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-james-liang-business-dev-manager-century-holiday/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-james-liang-business-dev-manager-century-holiday/ Tue, 03 Mar 2026 14:37:24 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-ernest-mwamwaja-director-of-marketing-tanzania-tourism/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-ernest-mwamwaja-director-of-marketing-tanzania-tourism/ Tue, 03 Mar 2026 14:27:23 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-shakyrah-davis-comms-exec-antigua-barbuda/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-shakyrah-davis-comms-exec-antigua-barbuda/ Tue, 03 Mar 2026 14:07:45 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-ashish-singh-the-government-of-madhya-pradesh/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-ashish-singh-the-government-of-madhya-pradesh/ Tue, 03 Mar 2026 13:47:05 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-claudia-klingbeil-director-pr-comms-sun-siyam/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-claudia-klingbeil-director-pr-comms-sun-siyam/ Tue, 03 Mar 2026 13:27:30 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-dr-charles-mangion-chairman-malta-tourism-authority/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-dr-charles-mangion-chairman-malta-tourism-authority/ Tue, 03 Mar 2026 13:14:12 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-bahadir-yastik-vp-icvb/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-bahadir-yastik-vp-icvb/ Tue, 03 Mar 2026 13:01:17 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-julinus-jeffery-jimit-ceo-sabah-tourism/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-julinus-jeffery-jimit-ceo-sabah-tourism/ Tue, 03 Mar 2026 12:42:11 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-mark-halberstein-founder-ceo-simplenight/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-mark-halberstein-founder-ceo-simplenight/ Tue, 03 Mar 2026 12:23:23 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-kgomotso-ramothea-ceo-atta/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-kgomotso-ramothea-ceo-atta/ Tue, 03 Mar 2026 12:03:03 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-hon-dr-ernest-hilaire-minister-of-tourism-saint-lucia/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2026-hon-dr-ernest-hilaire-minister-of-tourism-saint-lucia/ Tue, 03 Mar 2026 11:43:05 +0000 https://www.breakingtravelnews.com/focus/article/angola-on-the-world-stage-a-hidden-gem-steals-the-spotlight-at-itb-berlin/ https://www.breakingtravelnews.com/focus/article/angola-on-the-world-stage-a-hidden-gem-steals-the-spotlight-at-itb-berlin/ This year at ITB Berlin, one of Africa’s most fascinating and under-explored destinations is stepping boldly into the global travel spotlight: Angola. Long overshadowed by its better-known counterparts, Angola is beginning to captivate the imaginations of travel designers, adventure seekers and cultural explorers alike — and the buzz at the Angola Tourism stand at ITB is palpable. At a glance, Angola’s presence at the show feels like a breath of fresh air: bright colours, warm smiles, and stories of a landscape that defies easy categorisation. Here, wanderlust isn’t just about ticking marquee cities off a list; it’s about discovering a country where raw natural beauty intersects with vibrant local cultures and an intriguing, layered history. Tue, 03 Mar 2026 10:38:25 +0000 https://www.breakingtravelnews.com/focus/article/rixos-hotels-shaping-luxury-getaways-around-the-world/ https://www.breakingtravelnews.com/focus/article/rixos-hotels-shaping-luxury-getaways-around-the-world/ Few hotel brands evoke the spirit of sun-soaked escapes and seamless all-inclusive living quite like Rixos Hotels. Over the past year, this vibrant and fast-growing luxury hospitality group has strengthened its presence across continents — from dramatic desert coastlines to emerald islands and cultural capitals — proving once again why discerning travellers and global explorers alike keep Rixos firmly on their travel radar. Tue, 03 Mar 2026 10:22:40 +0000 https://www.breakingtravelnews.com/focus/article/new-york-state-brings-big-energy-to-itb-berlin-after-a-strong-year-at-home/ https://www.breakingtravelnews.com/focus/article/new-york-state-brings-big-energy-to-itb-berlin-after-a-strong-year-at-home/ New York State has arrived in Berlin this week with confidence in its stride. As the global travel industry gathers at ITB Berlin, the Empire State’s tourism team is using the international platform to highlight a year shaped not by dramatic rebounds, but by steady growth and renewed enthusiasm closer to home. Tue, 03 Mar 2026 10:17:01 +0000 https://www.breakingtravelnews.com/focus/article/colombias-moment-on-the-world-stage-tourism-beauty-and-a-breakthrough-era/ https://www.breakingtravelnews.com/focus/article/colombias-moment-on-the-world-stage-tourism-beauty-and-a-breakthrough-era/ Colombia has always been rich in colour, rhythm and contrast, but in recent years the world has begun to see the country through a sharper, more confident lens. Branded as “The Country of Beauty,” Colombia is no longer an emerging destination waiting to be discovered—it is a tourism success story asserting its place on the global stage. Between August 2022 and December 2025, the country welcomed 22 million non‑resident visitors, marking a 134% increase compared to the same period under the previous administration. The numbers alone are historic, but behind them lies a deeper transformation: a tourism sector that has matured, diversified and found its voice in international markets. Tue, 03 Mar 2026 09:50:04 +0000 https://www.breakingtravelnews.com/focus/article/egypt-takes-centre-stage-at-itb-berlin-as-tourism-momentum-accelerates/ https://www.breakingtravelnews.com/focus/article/egypt-takes-centre-stage-at-itb-berlin-as-tourism-momentum-accelerates/ Egypt arrived at ITB Berlin this week with more than a pavilion presence—it came with a statement of intent. After delivering a roughly 20% jump in international arrivals over 2025, the country has emerged as one of the Middle East’s standout tourism performers, and it is using the world’s leading travel trade show to underline just how far its recovery has evolved. In a region experiencing some of the fastest post‑pandemic tourism growth globally, Egypt’s resurgence has been defined by scale, confidence and a renewed clarity of product. Airlines have rebuilt capacity, tour operators have expanded programmes, and hoteliers are reporting sustained demand across both leisure and cultural segments. But if there is one development that has re‑energised the market conversation, it is the long‑awaited opening of the Grand Egyptian Museum. Tue, 03 Mar 2026 09:14:23 +0000 https://www.breakingtravelnews.com/focus/article/yerevan-finds-its-moment/ https://www.breakingtravelnews.com/focus/article/yerevan-finds-its-moment/ Infrastructure, confidence and a global debut at ITB Berlin Yerevan has always known who it is. One of the world’s oldest continuously inhabited cities, Armenia’s capital wears its history lightly—etched into pink tuff stone, echoed in courtyard conversations, and poured generously into glasses of local wine. What is changing now is not the city’s character, but its readiness. Yerevan is quietly, steadily upgrading the foundations of tourism, and this week, at ITB Berlin, it is presenting itself with a new sense of purpose to the global travel industry. Tue, 03 Mar 2026 08:42:03 +0000 https://www.breakingtravelnews.com/news/article/onyx-hospitality-group-celebrates-60-years-on-the-global-stage-at-itb-berli/ https://www.breakingtravelnews.com/news/article/onyx-hospitality-group-celebrates-60-years-on-the-global-stage-at-itb-berli/ At ITB Berlin 2026, where the world’s travel industry gathers to take the pulse of the future, ONYX Hospitality Group arrives with a milestone worth celebrating. Sixty years into its journey, the Asia‑Pacific hospitality leader is using one of the globe’s most prestigious tourism fairs not only to mark an anniversary, but to reaffirm its vision for what modern hospitality can—and should—be. The atmosphere around ONYX’s presence in Berlin is one of quiet confidence shaped by experience. Six decades in hospitality have given the group a deep understanding of how travel evolves, how guest expectations shift, and how cultures connect through meaningful stays. At ITB, ONYX is showcasing this legacy while firmly looking ahead, positioning itself as a brand that has grown alongside Asia‑Pacific tourism and helped define it. Tue, 03 Mar 2026 07:42:01 +0000 https://www.breakingtravelnews.com/news/article/lanzarote-focuses-on-sustainable-tourism-at-itb-berlin-2026/ https://www.breakingtravelnews.com/news/article/lanzarote-focuses-on-sustainable-tourism-at-itb-berlin-2026/ Under the bright lights of ITB Berlin—one of the world’s most influential tourism fairs—Lanzarote is making its presence felt with quiet confidence and a clear sense of purpose. This is not an island content to simply sell sunshine and scenery. Instead, Lanzarote arrives in the German capital with a compelling message: the future of travel must be thoughtful, climate-conscious, and regenerative—and this Atlantic island has been living that philosophy for decades. Tue, 03 Mar 2026 07:37:05 +0000 https://www.breakingtravelnews.com/news/article/sabre-unveils-once-in-a-generation-company-rebuild-and-its-ai-first-platfor/ https://www.breakingtravelnews.com/news/article/sabre-unveils-once-in-a-generation-company-rebuild-and-its-ai-first-platfor/ At ITB Berlin 2026, Sabre unveiled the culmination of a multiyear, once-in-a-generation rebuild of its technology, architecture, and operating foundations. This transformation has unshackled the company to deliver a single, unified, AI-first platform, purpose-built for velocity to innovate for whatever comes next. In the first major milestone for the new Sabre, the company has seized a first-mover position in agentic travel – a clean break from legacy industry architectures that have constrained travel industry innovation for decades. This watershed moment is visually underscored by the debut of Sabre’s new brand identity, reflecting the reality of a company fundamentally reconstructed for what comes next. Tue, 03 Mar 2026 07:30:29 +0000 https://www.breakingtravelnews.com/news/article/germans-desire-to-travel-remains-unbroken-despite-crises/ https://www.breakingtravelnews.com/news/article/germans-desire-to-travel-remains-unbroken-despite-crises/ Despite growing global tensions, Germans are spending more on travel than ever before. At the opening of ITB Berlin 2026 on Monday, Albin Loidl, President of the German Travel Association (DRV), gave a positive assessment of 2025 in travel. He also looked ahead to the coming summer with optimism. Holidaymakers were booking earlier and placing greater emphasis on safety and quality, said Loidl. With regard to the current developments in Iran, he stated that the situation was being monitored with great concern. Tue, 03 Mar 2026 07:28:32 +0000 https://www.breakingtravelnews.com/news/article/the-global-travel-market-continues-to-grow-steadily/ https://www.breakingtravelnews.com/news/article/the-global-travel-market-continues-to-grow-steadily/ The ITB Travel & Tourism Report 2026/2027 shows that the mood in the industry is optimistic, but that strategic preparation often lags behind the challenges of an increasingly complex world. According to data from the market research institute Phocuswright, the European and US travel markets are largely saturated. Speaking at the opening of ITB Berlin 2026 on Monday, Mitra Sorrells, CEO of the US institute said that despite this, she expected global annual growth of around 5.3 per cent until at least 2027. The driving forces were India and Latin America. Tue, 03 Mar 2026 07:21:23 +0000 https://www.breakingtravelnews.com/focus/article/the-bahamas-takes-centre-stage-at-itb-berlin/ https://www.breakingtravelnews.com/focus/article/the-bahamas-takes-centre-stage-at-itb-berlin/ This week in Berlin, as the global travel industry gathers at ITB, The Bahamas is making a confident statement about where it stands—and where it is heading. Known worldwide for its luminous waters and idyllic beaches, the destination is using its presence at the world’s leading travel trade show to highlight a tourism story defined by growth, diversification and renewed global appeal. “ITB Berlin is an important platform for us,” said a Bahamas tourism official. “It allows us to engage directly with our international partners and to showcase how The Bahamas continues to evolve while staying true to its island identity.” Mon, 02 Mar 2026 16:12:59 +0000 https://www.breakingtravelnews.com/focus/article/istanbuls-moment-a-city-on-the-rise-at-itb-berlin/ https://www.breakingtravelnews.com/focus/article/istanbuls-moment-a-city-on-the-rise-at-itb-berlin/ This week in Berlin, as the global travel industry gathers under one roof at ITB, Istanbul is stepping forward with confidence. The city—long admired for its layered history and magnetic atmosphere—is now firmly positioned as one of the world’s most dynamic urban destinations, and its presence at the travel trade’s most influential event reflects a tourism story very much on the rise. ITB Berlin is where destinations define how they want to be seen in the years ahead. For Istanbul, that narrative is no longer just about heritage, but about momentum: a city that is evolving, expanding its offer and welcoming a new generation of travellers drawn by culture, cuisine, creativity and connection. Mon, 02 Mar 2026 16:04:17 +0000 https://www.breakingtravelnews.com/news/article/jamaica-where-the-rhythm-of-the-island-meets-the-world/ https://www.breakingtravelnews.com/news/article/jamaica-where-the-rhythm-of-the-island-meets-the-world/ There are destinations that whisper their appeal, and then there is Jamaica—an island that speaks in rhythm, colour, and warmth long before you arrive. From the moment the trade winds carry the scent of salt and spice, Jamaica announces itself not simply as a place on the map, but as a feeling: vibrant, soulful, and endlessly alive. This spirit travelled far beyond the Caribbean this year, finding its way to the heart of Europe at ITB Berlin, where Jamaica’s tourism presence felt less like an exhibition stand and more like an open invitation. In a hall buzzing with global possibility, the island stood out not by shouting, but by moving—through music, storytelling, and the unmistakable pulse of its culture. Mon, 02 Mar 2026 12:23:59 +0000 https://www.breakingtravelnews.com/news/article/the-maldives-brings-island-soul-to-the-global-stage-at-itb-berlin/ https://www.breakingtravelnews.com/news/article/the-maldives-brings-island-soul-to-the-global-stage-at-itb-berlin/ There are destinations that sell holidays, and then there are destinations that sell dreams. The Maldives has long belonged to the latter category—an archipelago of imagination where turquoise lagoons meet powder‑white sands and time seems to slow to the rhythm of the tides. This year, that dream is making a confident appearance in the heart of Europe as Maldives Tourism takes centre stage at ITB Berlin, the world’s most influential travel trade show. Mon, 02 Mar 2026 10:54:49 +0000 https://www.breakingtravelnews.com/news/article/german-outbound-travel-confirms-europes-strength-and-the-rise-of-culture-na/ https://www.breakingtravelnews.com/news/article/german-outbound-travel-confirms-europes-strength-and-the-rise-of-culture-na/ As ITB Berlin brings the global tourism industry to Germany, new analysis from Data Appeal and Mabrian reveals a clear behavioural pattern shaping German outbound travel: travellers are prioritising destinations where cultural heritage and outdoor appeal go hand in hand. Mon, 02 Mar 2026 10:45:30 +0000 https://www.breakingtravelnews.com/news/article/berlin-once-again-the-worlds-travel-capital/ https://www.breakingtravelnews.com/news/article/berlin-once-again-the-worlds-travel-capital/ As the doors open this week at Messe Berlin, the familiar early‑March ritual returns: thousands of travel professionals converging on the German capital for ITB Berlin, the world’s leading travel trade show. This year’s edition feels especially charged. ITB Berlin 2026 not only marks the fair’s 60th anniversary, but arrives at a moment when global travel is buoyant yet uneasy—growing strongly, while navigating geopolitical tension, technological disruption and a renewed debate about tourism’s role in the world. For three days, from 3–5 March, Berlin becomes a microcosm of the travel industry at large: hopeful, innovative and pragmatic in equal measure. Breaking Travel News and its team will be there across all three days covering the latest stories as they happen and conducting live interviews across every sector. Mon, 02 Mar 2026 10:14:22 +0000 https://www.breakingtravelnews.com/news/article/angolas-economy-in-transition-tourism-drives-diversification-and-sustainabl/ https://www.breakingtravelnews.com/news/article/angolas-economy-in-transition-tourism-drives-diversification-and-sustainabl/ Alongside agriculture, industry, and renewable energy, tourism is increasingly coming into focus as a significant growth driver. As the Official Host Country of ITB Berlin 2026, Angola aims to promote sustainable growth, employment, and regional development. Mon, 02 Mar 2026 08:12:52 +0000 https://www.breakingtravelnews.com/news/article/adalte-redefines-the-b2b-ecosystem-for-multi-day-tours-with-a-digital-model/ https://www.breakingtravelnews.com/news/article/adalte-redefines-the-b2b-ecosystem-for-multi-day-tours-with-a-digital-model/ Adalte, the leading technological interconnection platform for the package tour sector, confirms ahead of ITB Berlin that planning multi-day tours represents one of the industry’s most complex strategic challenges. Coordinating suppliers, managing sophisticated itineraries, and securing availability require significant time, involve operational risks, and can directly impact operators’ profitability. Adalte addresses this challenge by bringing operators and suppliers together within one professional B2B ecosystem. Its advanced technological platform, Community.Travel, enables the efficient management of any kind of tour and package including at least an accommodation, introducing an innovation without precedent in the sector. Fri, 27 Feb 2026 06:27:19 +0000 https://www.breakingtravelnews.com/news/article/60-years-of-itb-berlin-15-special-anniversary-moments-on-the-berlin-exhibit/ https://www.breakingtravelnews.com/news/article/60-years-of-itb-berlin-15-special-anniversary-moments-on-the-berlin-exhibit/ From 3 to 5 March 2026, ITB Berlin is marking its sixtieth anniversary with some special highlights: from an after-work event and a journey through time in a DeLorean to community art and a 60-second round of applause, the industry will be honouring its past while looking towards the future. Wed, 18 Feb 2026 14:08:37 +0000 https://www.breakingtravelnews.com/news/article/cto-secretary-general-highlights-urgent-need-for-climate-action-at-itb-berl/ https://www.breakingtravelnews.com/news/article/cto-secretary-general-highlights-urgent-need-for-climate-action-at-itb-berl/ Caribbean Tourism Organization (CTO) Secretary-General Dona Regis-Prosper called for immediate and tangible climate action, financing and collaboration to protect tourism-dependent destinations during a high-profile panel discussion at ITB Berlin, one of the world’s leading travel trade shows, which concluded last week. Sun, 16 Mar 2025 08:51:05 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-abdulla-ghiyas-riyaz-chairperson-mmprc/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-abdulla-ghiyas-riyaz-chairperson-mmprc/ Thu, 13 Mar 2025 10:57:28 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-raki-phillips-ceo-raktda/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-raki-phillips-ceo-raktda/ Thu, 13 Mar 2025 10:17:06 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-fahd-hamidaddin-founding-ceo-saudi-tourism-authority/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-fahd-hamidaddin-founding-ceo-saudi-tourism-authority/ Fri, 07 Mar 2025 16:08:52 +0000 https://www.breakingtravelnews.com/news/article/quito-presented-its-diverse-tourism-offer-at-the-itb-international-conventi/ https://www.breakingtravelnews.com/news/article/quito-presented-its-diverse-tourism-offer-at-the-itb-international-conventi/ Quito Tourism participated in ITB Berlin 2025 with the aim of strengthening the position of its city as a competitive destination in the global market. The convention took place from 4 to 6 March at the Berlin Exhibition Grounds, where the main associates involved in the global tourism industry gathered to establish strategic partnerships with each other and develop new business opportunities Fri, 07 Mar 2025 13:42:34 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-julia-ashby-director-sales-marketing-planhotel-hospitality/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-julia-ashby-director-sales-marketing-planhotel-hospitality/ Fri, 07 Mar 2025 08:55:43 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-barbara-buczek-chief-destination-experiences-officer-c/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-barbara-buczek-chief-destination-experiences-officer-c/ Fri, 07 Mar 2025 08:45:42 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-alfredo-morocho-mayor-stephan-rodrigues-isabella-galapagos/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-alfredo-morocho-mayor-stephan-rodrigues-isabella-galapagos/ Fri, 07 Mar 2025 08:31:33 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-zafer-yavuz-regional-director-marketing-rixos-hotels-egypt/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-zafer-yavuz-regional-director-marketing-rixos-hotels-egypt/ Thu, 06 Mar 2025 22:23:47 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-tracy-jones-director-for-europe-barbados-tourism/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-tracy-jones-director-for-europe-barbados-tourism/ Thu, 06 Mar 2025 22:13:28 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-rick-calvert-ceo-tbex/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-rick-calvert-ceo-tbex/ Thu, 06 Mar 2025 22:03:25 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-mr.-anand-tripathi-additional-director-tourism-rajasthan/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-mr.-anand-tripathi-additional-director-tourism-rajasthan/ Thu, 06 Mar 2025 21:53:15 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-sana-khadeeja-director-pr-marketing-villa-resorts/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-sana-khadeeja-director-pr-marketing-villa-resorts/ Thu, 06 Mar 2025 21:43:26 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-julio-fuentes-promotions-quito-tourism/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-julio-fuentes-promotions-quito-tourism/ Thu, 06 Mar 2025 21:33:16 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-abed-al-razzaq-arabiyat-managing-director-jordan-tourism/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-abed-al-razzaq-arabiyat-managing-director-jordan-tourism/ Thu, 06 Mar 2025 21:03:14 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-abdulla-ghiyas-riyaz-chairperson-maldives/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-abdulla-ghiyas-riyaz-chairperson-maldives/ Thu, 06 Mar 2025 20:53:01 +0000 https://www.breakingtravelnews.com/news/article/riyadh-air-partners-with-saudi-ground-services-in-a-monumental-sar-500-mill/ https://www.breakingtravelnews.com/news/article/riyadh-air-partners-with-saudi-ground-services-in-a-monumental-sar-500-mill/ Riyadh Air, Saudi Arabia’s newly established national airline, has entered into a significant partnership with Saudi Ground Services Company (SGS) to facilitate comprehensive ground handling services across airports in the Kingdom. This landmark agreement, valued at approximately SAR 500 million, will take effect in March 2025 for an initial period of 36 months, with the potential for a two-year extension based on mutual agreement. Thu, 06 Mar 2025 14:56:08 +0000 https://www.breakingtravelnews.com/news/article/sharjah-showcases-its-tourist-destinations-at-itb-berlin-2025/ https://www.breakingtravelnews.com/news/article/sharjah-showcases-its-tourist-destinations-at-itb-berlin-2025/ Sharjah, represented by Sharjah Commerce and Tourism Development Authority, along with a delegation comprising 19 entities from both the government and private sectors in Sharjah, is participating in the “ITB Berlin 2025,” the world’s largest travel trade fair. The event is being held from March 4 to 6 at the Berlin Exhibition Centre under the slogan “The world of travel lives here.” This participation aims to offer a comprehensive picture of the Emirate’s distinctive tourist attractions and the exceptional qualities that make it a prominent destination on the global tourism map. Thu, 06 Mar 2025 14:53:18 +0000 https://www.breakingtravelnews.com/news/article/emirates-announces-strategic-expansion-with-trip.com-at-itb-berlin-to-stren/ https://www.breakingtravelnews.com/news/article/emirates-announces-strategic-expansion-with-trip.com-at-itb-berlin-to-stren/ Emirates has strengthened its collaboration with Trip.com, a globally recognized travel services provider, with an aim to enhance its market reach and customer engagement. The renewed partnership was formalized at ITB Berlin, with Nabil Sultan, Executive Vice President of Passenger Sales & Country Management at Emirates, and CT Ooi, Vice President of Flights Business at Trip.com Group, signing the agreement. Thu, 06 Mar 2025 14:45:38 +0000 https://www.breakingtravelnews.com/news/article/sarawak-shines-at-itb-berlin-2025/ https://www.breakingtravelnews.com/news/article/sarawak-shines-at-itb-berlin-2025/ Sarawak, Malaysia’s largest state on the island of Borneo, made a powerful impact at ITB Berlin 2025, showcasing its diverse tourism offerings, rich cultural heritage, and commitment to sustainable travel. The official launch at Hall 26, Stand 115 was led by Datuk Sebastian Ting Chiew Yew, Deputy Minister of Tourism, Creative Industry & Performing Arts Sarawak, in the presence of Dato Sri Tiong King Sing, Malaysia’s Minister of Tourism, Arts, and Culture, alongside industry leaders and international media Thu, 06 Mar 2025 11:00:59 +0000 https://www.breakingtravelnews.com/news/article/thailand-showcases-sustainable-tourism-and-soft-power-at-itb-berlin-2025/ https://www.breakingtravelnews.com/news/article/thailand-showcases-sustainable-tourism-and-soft-power-at-itb-berlin-2025/ The Tourism Authority of Thailand (TAT) marks its 50th year at ITB Berlin 2025, expanding its presence under the “Amazing Thailand Grand Tourism and Sports Year 2025” initiative. Her Royal Highness Princess Ubolratana reaffirmed her royal support for Thai tourism and culture, while Prime Minister H.E. Ms. Paetongtarn Shinawatra emphasised Thailand’s commitment to becoming a sustainable, high-value global destination. Thu, 06 Mar 2025 10:55:49 +0000 https://www.breakingtravelnews.com/news/article/itb-berlin-2025-day-two/ https://www.breakingtravelnews.com/news/article/itb-berlin-2025-day-two/ After a busy first day, the international travel industry can look forward to more highlights at ITB Berlin 2025, and the mood among participants is positive. Media professionals and content creators can find the latest information on ITB Berlin and the ITB Berlin Convention for their editorial coverage here. Under the motto ‘The Power of Transition lives here’, today’s ITB Berlin Convention will once again focus on the transformation of the industry. Top-class speakers from companies such as Expedia, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI and Ryanair will discuss the key challenges and opportunities of a changing market. Thu, 06 Mar 2025 08:12:08 +0000 https://www.breakingtravelnews.com/news/article/new-b2b-travel-trade-show-for-the-entire-american-continent-to-be-launched/ https://www.breakingtravelnews.com/news/article/new-b2b-travel-trade-show-for-the-entire-american-continent-to-be-launched/ ITB continues to expand: From 10 to 12 November 2026, ITB Americas will celebrate its debut as a B2B tourism trade show in Guadalajara, Mexico. Messe Berlin announced this today at a press conference at ITB Berlin and signed a memorandum of understanding (MoU) with the Mexican ambassador in Berlin and representatives of the State of Jalisco. At the same time, ITB Berlin is publishing the latest World Travel Monitor® findings of IPK International on travel trends in the Americas in 2024. Thu, 06 Mar 2025 08:08:22 +0000 https://www.breakingtravelnews.com/news/article/ras-al-khaimah-tourism-development-authority-and-trip.com-group-bolster-str/ https://www.breakingtravelnews.com/news/article/ras-al-khaimah-tourism-development-authority-and-trip.com-group-bolster-str/ Ras Al Khaimah Tourism Development Authority (RAKTDA) and Trip.com Group, a leading global travel services provider, have signed a Memorandum of Understanding (MOU) at ITB Berlin 2025 to launch a range of new initiatives designed to boost Ras Al Khaimah’s appeal as a must-visit destination for Chinese travellers. The signing of the MOU builds on a period of significant momentum for Ras Al Khaimah in China. Thu, 06 Mar 2025 07:56:52 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-ronella-croes-ceo-aruba-tourism-authority/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-ronella-croes-ceo-aruba-tourism-authority/ Wed, 05 Mar 2025 22:57:36 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-peter-mullings-deputy-director-marketing-jamaica-tourist-bo/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-peter-mullings-deputy-director-marketing-jamaica-tourist-bo/ Wed, 05 Mar 2025 22:56:35 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-lizzie-merrill-brand-manager-vidanta-group/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-lizzie-merrill-brand-manager-vidanta-group/ Wed, 05 Mar 2025 22:54:36 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-ernest-mwamwaja-director-of-marketing-tanzania-tourism-auth/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-ernest-mwamwaja-director-of-marketing-tanzania-tourism-auth/ Wed, 05 Mar 2025 22:44:25 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-julia-simpson-president-ceo-wttc/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-julia-simpson-president-ceo-wttc/ Wed, 05 Mar 2025 22:34:29 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-dexter-percil-head-of-marketing-saint-lucia-tourism/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-dexter-percil-head-of-marketing-saint-lucia-tourism/ Wed, 05 Mar 2025 22:24:42 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-patrice-landrein-general-manager-royal-palm-beachcomber-lux/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-patrice-landrein-general-manager-royal-palm-beachcomber-lux/ Wed, 05 Mar 2025 22:14:17 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-deann-donohue-vp-specialized-segments-public-sector-masterc/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-deann-donohue-vp-specialized-segments-public-sector-masterc/ Wed, 05 Mar 2025 22:04:08 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-carlo-micallef-ceo-malta-tourism-authority/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-carlo-micallef-ceo-malta-tourism-authority/ Wed, 05 Mar 2025 21:54:26 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-boon-sian-chai-managing-director-and-vp-international-marke/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-boon-sian-chai-managing-director-and-vp-international-marke/ Wed, 05 Mar 2025 21:44:55 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-ashraf-fala-managing-partner-caribbean-world-resorts-soma-b/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-ashraf-fala-managing-partner-caribbean-world-resorts-soma-b/ Wed, 05 Mar 2025 21:34:10 +0000 https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-anette-wendel-menke-director-europe-hong-kong-tourism-board/ https://www.breakingtravelnews.com/videos/video/itb-berlin-2025-anette-wendel-menke-director-europe-hong-kong-tourism-board/ Wed, 05 Mar 2025 21:24:26 +0000