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Wyndham Worldwide parts with European rentals business for US$1.3bn

Wyndham Worldwide parts with European rentals business for US$1.3bn

Wyndham Worldwide has entered into a definitive agreement for the sale of its European holiday rental business to Platinum Equity.

The deal is valued at approximately $1.3 billion.

In conjunction with the sale, the European vacation rental business has entered into a 20-year agreement under which it will pay a royalty fee of one per cent of net revenue to Wyndham’s hotel business for the right to use the by Wyndham Vacation Rentals endorser brand. 

Wyndham’s European vacation rental business is the largest manager of holiday rentals in Europe, with more than 110,000 units in over 600 destinations in more than 25 countries. 

The business operates more than two dozen local brands, including, James Villa Holidays, Landal GreenParks, Novasol and Hoseasons. 


It generates approximately $750 million in annual revenue and approximately $130 million of EBITDA (earnings before interest, taxes, depreciation and amortisation), including allocated costs.

“Along with our planned separation and recently announced acquisition of La Quinta’s franchising and management businesses, this is another important step in the evolution of our company,” said Stephen Holmes, chairman, Wyndham Worldwide. 

“Our European vacation rental brands deliver a great consumer experience, have high brand recognition in their markets and have delivered strong, consistent results. 

“Our goal has always been to position them for continued long-term growth. 

“We conducted a rigorous strategic review process that generated strong interest from multiple parties, and we were pleased to find the right buyer.

“We are confident that as part of Platinum Equity’s portfolio, these businesses will have a bright future and will provide significant opportunities for their associates and business partners.”

Wyndham Worldwide originally announced its intent to explore strategic alternatives for its European rental brands in August 2017, in conjunction with the company’s announcement of the planned separation of its hotel business from its vacation ownership and timeshare exchange businesses. 

The transaction is expected to close in the second quarter of 2018, subject to customary closing conditions including works council consultation.

Platinum Equity is a leading global private equity firm with a highly specialised focus on business operations and more than 20 years’ experience acquiring and operating businesses that have been part of large corporate entities.

“We have worked closely with Wyndham Worldwide to craft a divestiture solution that creates value for all sides and puts the European vacation rental business on a path for long-term success as a standalone business,” said Platinum Equity partner Louis Samson. 

“We are excited to partner with the management team to ensure a seamless transition while preparing our plans to drive additional growth, both organically and through prospective add-on acquisitions.”