WTM Latin America has created a dedicated area on the exhibition floor to showcase organisations with global representation.
The ‘Global Village’ will host international hotel chains, technology companies and wholesalers who are heading to São Paulo this April for the inaugural World Travel Market Latin America, with many exhibiting at a Brazilian travel trade show for the first time.
World Travel Market Latin America, the leading global event for the Latin American travel industry, also confirms that Accor is the official Hotel Partner for the show.
Accor recently strengthened its leadership in Latin America with the $265m purchase of Mexican hotel chain Grupo Posadas.
It has more than 200 hotels in Latin America and the Caribbean.
Hyatt Hotels Corporation is heavily focusing on Brazil, following its strategic decision to expand outside its core North American market.
It has nine hotels open in Latin America, with another thirteen Hyatt-branded properties in the confirmed pipeline.
Accor and Hyatt are joined in the Global Village by Worldhotels, Marriott, Starwood, Hilton Worldwide, Grupo Melia, Vila Gale and Trump Hotels.
Trump Hotels is also making its first appearance at a travel event in Brazil.
The volume of global hotel giants in attendance, many of whom are listed on their home country’s stock exchange, confirms that private sector businesses see World Travel Market Latin America as a valuable and worthwhile business opportunity.
Other hotel sector specialists exhibiting include the Caribbean giant, resort operators Sandals & Beaches, Austria-Trend Hotels and the east African experts The Zanzibar Collection.
WTM London regulars from the hotel technology sector, such as Pegasus and TripAdvisor, are also in attendance.
Finally, a number of B2B wholesalers supplying groups, tours, hotels and activities are exhibiting at the inaugural event, reflecting the importance of Brazil as both an inbound and outbound destination.
London-based JAC, Miki Travel, Go Global from Israel and HotelsPro from the US are among the wholesalers looking to talk to suppliers.
Reed Travel Exhibitions director WTM Latin America Lawrence Reinisch said: “Interest in the first World Travel Market Latin America from the private sector has been outstanding.
“I am especially pleased to bring a number of exhibitors to Brazil for the first time, including some of the world’s major hotel chains.
“This demonstrates the global appeal of the World Travel Market brand and also the strong interest the private sector has in conducting business in Brazil and Latin America.
“I am delighted that World Travel Market Latin America is the first exhibition that is able to facilitate such business opportunities for both Brazil and the region.”