Qatar Tourism Authority will bring together 21 leading hotels and tourism suppliers to showcase an impressive number of the country’s attractions at this year’s World Travel Market in London.

Already firmly established as Qatar’s largest European visitor source market, the United Kingdom is to be the focus of a major drive to reinforce the Gulf region’s successful emerging tourism sector in the leisure industry.

This year’s WTM marks the first anniversary of the successful launch of Qatar’s Destination Brand, which has boosted Qatar’s tourism profile and provided a strong foundation and sharper edge to international marketing exposure and activities.

QTA attaches strong importance to the UK market, which accounted for more than 135,000 visitors to Qatar in 2015, representing 30 per cent of the country’s total visitors from Europe.

The long-standing relationship that exists between Qatar and the UK, which extends to the British travel trade, has resulted in British travellers being among the first to recognise that Qatar is much more than just an attractive business destination.

UK travellers recognise that Qatar’s hospitality sector offers the ultimate luxury at every level, including three- to five-star hotels and smaller boutique offerings, where the superb facilities are matched with quality service standards.

Qatar promises a winning combination of year-round sunshine, good value and an authentic taste of traditional Qatari hospitality backed by a range of cultural experiences.

The wealth of cultural attractions includes the impressive Museum of Islamic Art, housing the largest collection of Islamic art in the world.

The museum embraces multiple public displays that include a number of spectacular public art installations around the country in addition to the multiple theatres, galleries and performance venues at the Katara Cultural Village.

Qatar differentiates itself within the Gulf region, offering visitors an authentic experience of ‘living culture’.

A stroll down the lively alleys of Souq Waqif and Doha’s central market, provide visitors with a unique taste of traditional Qatari street life, local architecture and bargain shopping, as well as the opportunity to soak up the sounds, aromas and atmosphere over a coffee or Arabic meal.

Collectively, delegates from Qatar who will be exhibiting at WTM will offer trade visitors comprehensive insights into the attractions and facilities Qatar has to offer.

The wide range of hotels and other tourism suppliers taking part in WTM demonstrates that the Qatari stand is effectively a ‘one-stop-shop’ for doing business with Qatar’s tourism sector.