This year has been nothing short of extraordinary for the World Travel Awards (WTA), the globally renowned celebration of excellence in the travel and tourism industry. As we near the Grand Final in Madeira on November 24, 2024, the world is eager to witness the crowning of the industry’s best in an evening sure to be nothing short of spectacular.

The journey to Madeira has been a whirlwind of jubilant celebrations, with regional gala events held across iconic global destinations. The festivities kicked off in Berlin, then continued through Dubai, St. Vincent & The Grenadines, The Philippines and Kenya where hospitality leaders, tourism experts, and innovative brands gathered to honor the exceptional contributions and achievements shaping global travel.

Each regional gala was a testament to the diversity and vibrancy that define today’s travel industry. In Berlin, Europe’s leading destinations and hospitality brands competed for top accolades, spotlighting new tourism trends and sustainable travel efforts. St. Vincent & The Grenadines hosted a Caribbean-themed gala celebrating the natural beauty and warmth that have made the region a traveler’s paradise. The Philippines event highlighted Asia’s enduring allure and commitment to world-class hospitality, while Dubai brought together the Middle East’s finest in an event that celebrated both luxury and cultural heritage. And, most recently, Kenya’s ceremony was a vibrant tribute to Africa’s burgeoning travel industry, spotlighting safaris, eco-tourism, and heritage.

The WTA 2024 Grand Final promises to be an unforgettable experience. Set against the breathtaking backdrop of Madeira, the awards ceremony will celebrate the most outstanding achievements across various categories, including leading airlines, hotels, resorts, tour operators, and more. Guests can look forward to an evening that reflects the spirit of the awards: uniting the best in travel from around the globe.

As we approach November 24, anticipation is at an all-time high. Who will take home the coveted titles and be recognized as the ultimate leaders in global travel and tourism? Only time will tell, but one thing is certain—a spectacular night awaits, celebrating the very best of the best in the industry and let’s not forget those lucky enough to be attending will be visiting a European dream destination.

Madeira, a lush archipelago off the coast of Portugal, has emerged as one of Europe’s hottest travel destinations in recent years. Known for its breathtaking landscapes, subtropical climate, and rich culture, the island has seen tourism growth year after year. For first-time visitors, Madeira offers a mesmerizing blend of natural beauty, outdoor adventures, and vibrant local traditions. Here’s what’s driving Madeira’s tourism boom—and what you can look forward to on your visit.

Natural Beauty and Adventure
Madeira’s strikingly varied geography draws visitors from around the world. From towering mountains and coastal cliffs to verdant valleys and volcanic beaches, the island is a paradise for nature lovers. The island’s iconic “levada” walking trails, following ancient irrigation channels through misty forests, have become a bucket-list experience for hikers. Madeira’s year-round mild climate ensures that outdoor activities like hiking, paragliding, diving, and dolphin-watching are always in season.

Recognition and Awards
Madeira has consistently been recognized as a top destination in various travel awards, including the World Travel Awards, where it has frequently won the title of “Europe’s Leading Island Destination.” Such recognition has attracted global media attention, prompting more travelers to add Madeira to their travel itineraries.

A Focus on Sustainable Tourism
In recent years, Madeira has embraced sustainable tourism to preserve its unique landscapes and ecosystems. Efforts to promote eco-friendly travel, protect marine life, and maintain trails have made it an appealing choice for travelers who prioritize sustainability. This commitment to responsible tourism has not only protected the environment but also attracted an eco-conscious audience.

Diverse Offerings for Every Traveler
Madeira has invested heavily in tourism infrastructure, offering everything from luxury resorts and boutique hotels to local guesthouses. This diversity appeals to all kinds of travelers, from honeymooners and adventure seekers to retirees and digital nomads. The island also boasts a variety of wellness experiences, golf courses, and cultural activities, ensuring that there’s something for everyone.

Enhanced Connectivity
Increased direct flights from major European cities, along with Madeira’s relatively short flight time from mainland Portugal, have made the destination more accessible than ever. Improved connectivity has played a key role in boosting visitor numbers, as travelers can now reach the island with ease.

What to Expect in Madeira as a First-Time Visitor
Stunning Landscapes and Levada Walks
Madeira’s natural scenery is truly extraordinary. First-time visitors should not miss a trek along the “levadas,” the island’s unique irrigation channels, which provide access to some of the most remote and stunning landscapes. The Levada do Caldeirão Verde and Levada das 25 Fontes are especially popular, winding through lush forests and alongside breathtaking waterfalls.

Vibrant Funchal
Madeira’s capital, Funchal, is a lively city filled with history, culture, and charm. Wander through the Old Town’s cobbled streets, explore the Mercado dos Lavradores (farmers’ market), and take a cable car up to Monte for panoramic views. Funchal also offers a wealth of restaurants where visitors can sample local cuisine, including the famous espetada (meat skewers), bolo do caco (garlic bread), and fresh seafood.

Wine Tasting and Vineyard Tours
Madeira is renowned for its unique, fortified wine, which has been produced on the island for over 500 years. A wine-tasting tour is a must-do for any visitor, offering a chance to sample the island’s world-famous Madeira wine while learning about its rich history and production methods. The Blandy’s Wine Lodge and the vineyards in Câmara de Lobos are excellent places to start.

Epic Coastal Views and Sea Activities
With its rugged coastline and deep blue waters, Madeira offers spectacular viewpoints and exciting sea activities. The Cabo Girão Skywalk, a glass platform perched over a 580-meter cliff, is a heart-pounding experience that rewards you with breathtaking ocean views. For water lovers, activities like whale watching, snorkeling, and diving provide an opportunity to encounter Madeira’s vibrant marine life.

Local Festivals and Cultural Events
Madeira’s cultural calendar is filled with lively festivals that showcase the island’s traditions and community spirit. If your visit aligns with the annual Flower Festival, Carnival, or Wine Festival, you’ll be treated to parades, live music, and intricate floral displays that turn Madeira into a festive wonderland.

Madeira’s Unique Flavors
Madeira’s culinary scene is as diverse as its landscapes. Local dishes like lapas (limpets), espetada, and the black scabbardfish served with banana are unique to the island. Madeiran poncha, a traditional cocktail made with sugar cane rum, honey, and citrus juice, is a must-try and gives visitors a true taste of the island’s spirit.

Botanical Gardens and Natural Pools
Known as the “Garden Island,” Madeira is home to some of the most beautiful botanical gardens in Europe. The Monte Palace Madeira and the Madeira Botanical Garden offer vibrant displays of exotic plants, flowers, and trees. For a refreshing experience, head to Porto Moniz to swim in the natural volcanic rock pools, a one-of-a-kind experience in crystal-clear waters.

A Perfect Balance of Adventure and Relaxation
Whether you’re looking to unwind in a luxury spa, go on an outdoor adventure, or immerse yourself in local culture, Madeira offers the perfect balance. Its beauty, cultural richness, and commitment to sustainability make it one of Europe’s most captivating destinations for new and returning visitors alike.

As Madeira’s tourism continues to thrive, the island is poised to remain a top travel destination, inviting guests from around the world to experience its magic, warmth, and wonders.