Starwood Hotels & Resorts Worldwide announced that its Westin brand expects to open its 200th hotel in 2013, driven by robust international demand and the phenomenal success of the brand’s distinct wellbeing positioning. Westin will open 11 new hotels this year, the vast majority outside the United States in fast-growing markets including China, India, Singapore and Panama.
In line with global growth trends, the Westin brand is experiencing a surge in new hotel openings across Asia Pacific. Seven new Westin hotels will open in Asia Pacific in 2013, increasing the brand’s portfolio to nearly 50 hotels in the region by year’s end. Fuelling the brand’s growth in the region is the rapid economic growth in China’s second and third-tier cities. New Westin hotel openings in China this year include The Westin Haikou, The Westin Sanya Haitang Bay Resort, The Westin Chongqing Liberation Square and The Westin Qingdao. Westin will also make its return to Singapore with the opening of The Westin Singapore Marina Bay in late 2013.
Demand for new Westin hotels in Latin America is also heating up. In just the past 18 months, Westin has grown its footprint in Latin America by nearly 50% as part of the brand’s strategic expansion in the region’s fastest growing markets. This year’s opening of The Westin Panama will increase the Westin portfolio in Latin America to 11 hotels, spanning five countries including Panama, Mexico, Peru, Costa Rica and Guatemala.
In North America, the Westin brand will add four new hotels to its portfolio this year. In addition to the opening of The Westin Birmingham, Westin is also attracting a growing share of conversion opportunities in cities across the USA, with The Westin Houston Downtown, The Westin Sacramento and The Westin San Jose all opening in 2013, following renovations.