The online travel agent that launched in early 2012 reports over 500% growth in the business year on year.

CEO Alex Francis said: “Since launching loveholidays.com last year we’ve seen a huge change in how people book through us.  Over 70% of travellers have no direct contact with our call centre staff, they simply book a holiday online and away they go.  It’s only the very expensive or complex bookings that tend to come in via phone.  I believe this shows just how easy our website is to use and how much confidence users have built up in our website and products.”

Of those who do make a call, loveholidays.com reports that 80% have found the holiday they are looking for, but are simply calling with a question about the hotel or to request extras for children or multi-room bookings.

loveholidays.com is a simple to use website with massive search functionality.  Users can look for holidays using all types of criteria from hotels for couples or singles through to family hotels with waterslides and luxury spa holidays.

loveholidays.com’s revolutionary technology allows users to search for a holiday without the need to know where or when they want to go: searches are undertaken using other more insightful criteria.  Francis continued: “It’s this type of technology that saves users the need to interact with our call centre staff, unless they wish too, as they can browse easily and efficiently through the site to find just what they need, free from the usual constraints.  Customers can even browse multiple destinations at the same time and compare prices.  It’s this type of functionality that we believe has led to our position as a finalist for an award for Best Website Design from Travolution.”

Going forward, loveholidays.com is looking to expand into offering city breaks this year, offering the same level of functionality.  Francis said: “Imagine being able to compare the prices on one search of all the top 10 worldwide city break destinations and select a holiday based on that knowledge.  This is the future for loveholidays.com, we will revolutionise the city breaks market.”