Over a third of Brits claim to be more interested in travel to Cuba now than they were two years ago according to new research by Virgin Holidays.
The demand has led in part to the launch of a new weekly direct flight from Gatwick Airport to Cuban beach hot-spot, Varadero.
The new route will transport approximately 28,000 additional Brits to Varadero annually, and Virgin Holidays is adding increased hotel capacity this year to cope with demand.
Currently, almost half of existing holiday makers in Cuba land in Havana and make the two-hour journey via road to Varadero for its stunning beaches and resort style accommodation.
The new route will allow customers to travel to either Cuban destination and Virgin Holidays expects a significant increase in the number of customers who arrive and depart from different airports.
David Geer, managing director of Virgin Holidays, commented: “We’re thrilled to make holidays to Cuba even more enjoyable with a new route direct to the beautiful beaches of Varadero.
“We are seeing strong growth to Cuba and the island is currently experiencing a surge in recognition as a “hotlist” destination.
“As an increasingly popular holiday hot spot, we look forward to welcoming British travellers to enjoy the beautiful island hotels and unique cultural experiences.”
The launch of the new route makes Virgin Atlantic the only UK airline to provide year-round service to both Varadero and Havana.