Viceroy Hotels & Resorts has announced the re-branding of the iconic Yas Hotel in Abu Dhabi as Yas Viceroy.

The first Viceroy Hotel in the Middle East, the property will offer signature service, unique dining concepts and a refurbished lobby by renowned design firm Poltrona Frau Emirates of Abu Dhabi.

Since assuming the management of the property, the team at Yas Viceroy has been engaged in a thorough preparation to align themselves with the Viceroy brand.

The first priority for the re-branding of The Yas Viceroy is to introduce Viceroy’s signature service, including staff training and collateral creation.

The Yas Viceroy will also feature visible upgrades including a sleek new lobby.

Leading international design firm Poltrona Frau Emirates has transformed the lobby by creating inviting clusters of space in which guests can lounge or work in an intimate yet open environment.

The Hotel has also re-introduced the executive club suites with benefits that include complimentary access to the executive lounge, private check-in and checkout, among other amenities.
 
“The improvements we have already made since taking over the management of the hotel in July exemplify our dedication to immediately introducing Viceroy Hotels and Resorts’ unique service standards to the Yas Viceroy,” said Heiner Werdeling, general manager of Yas Viceroy.

“Over the next 12 months our guests will see both cosmetic and service changes to Yas Viceroy designed to ensure that what is already an architectural icon of Abu Dhabi becomes a standard bearer for hospitality in the region,” continued Werdeling.