TUI Group has opened its first TUI Blue hotel in Portugal.
The opening of TUI Blue Falesia marks the launch of this year’s growth phase for TUI Group’s new lifestyle hotel brand.
By summer this year, three more hotels will follow in Tunisia, Spain and Turkey, expanding the portfolio to a total of ten hotels.
The TUI Blue Falesia is perched on a cliff top above Praia da Falesia Beach and offers views of the Atlantic.
The hotel features 349 rooms and can be enjoyed by guests aged over 16.
TUI Blue targets an international audience with an affinity for lifestyle, seeking authentic holiday experiences.
The hotel is located on the Algarve between Faro and Lagos and offers numerous opportunities of getting to know the surroundings, the country and the people.
“Since the launch of the TUI Blue brand in 2016, we have recorded above-average customer satisfaction scores.
“With the TUI Blue Falesia, we are planning to continue this success story in Portugal,” said Artur Gerber, managing director TUI Blue.
“This year’s four new openings are positioned as adults-only hotels in order to expand TUI Blue’s portfolio for this continually growing target audience.”
The dates for the forthcoming new openings have already been fixed.
March will see the launch of the TUI Blue Palm Beach Palace hotel in Djerba, followed by the TUI Blue Marmaris in Turkey and the TUI Blue Rocador in Mallorca in May.