Travel comparison website travelsupermarket is brightening the gloom of January with some early summer sunshine this year, with the launch a new TV and radio advertising campaign, along with new look, sunshine logo and an iPhone app.

It is the first time in two years the brand has been on TV in January – the key season for summer holiday bookings and it’s also the first time the brand has redesigned its visual identity.

The new TV advertisement is due to launch on January 7th and focuses on a ‘Holiday vs. Holiday’ creative, where popular holiday destinations ‘battle it out’ to win the attention of British holidaymakers with the strap-line – ‘where’s your money going?’

The TV ad sees a Spanish flamenco dancer and a burly, moustachioed Turkish rug seller battle against each other in an intense game of volleyball on a beach by the sea.

The 40 sec TV spot will air on all major commercial stations in the UK, premiering at 19:15 on Monday January 7th during Emmerdale on ITV1.

The advertising campaign is launching alongside the new visual branding for travelsupermarket.

The updated logo plays on the nation’s love of family summer holidays, incorporating a bold sunshine image.

Vic Darvey, head of travelsupermarket said: “The new campaign and visual identity was borne out of the insight that while times are really tight for families, our annual summer holiday is something we all cherish and will not sacrifice.

“We also know that holiday resorts are fighting hard to win the custom of British families and there are some great deals to be had.

“‘Holiday vs. Holiday’ lays down the challenge to families everywhere – go on, find out just how far your money can take you. 

“travelsupermarket is the travel site which offers people in the UK all the tools they need when they’re dreaming of their summer holiday and want to find the very best one for their family.”