Tourism Australia has confirmed the appointment of a new Regional General Manager Japan and Korea.

Andrew Reilly has been announced in the position and will commence in the Tokyo-based role in May.

Mr Reilly has extensive experience working in Asia, and has previously worked for Tourism Australia (then the Australian Tourism Commission) as Marketing Director for Japan/Korea and later as Regional Director Asia.

His broader experience within the Asia region also includes senior roles with Telstra International, BT, Hutchinson and Asia satellite broadcaster STAR TV, as well as running his own consultancy business.

Tourism Australia Managing Director Andrew McEvoy said Mr Reilly’s extensive knowledge and understanding of the region, and Japan in particular, were key factors in being appointed to the new role.
   
“Having already spent 12 years working in Japan within Government and across a variety of industries, including tourism, Andrew brings a wealth of experience, knowledge and networking skills, which will be invaluable in what remains a key market for Tourism Australia.”

Mr Reilly will attend the Australian Tourism Exchange (ATE), being held in Sydney later this month, in order to maximise his time with the Australian tourism industry prior to taking up his new role in Japan.

Japan and Korea represent Australia’s fifth and eighth largest inbound visitor markets, between them delivering more than 550,000 arrivals and contributing close to A$3 billion in spending during 2012.