Sochi 2014 delivers extensive legacy throughout Russia
The Olympic and Paralympic Winter Games is a global event, with the effect of the Games already being felt in the Sochi region and much more widely across Russia. Through the preparation for the Games, Russia has benefitted from a life changing tangible and intangible legacies. The key elements of the intangible legacy has been the positive development of society’s attitude towards people with disabilities with the sport of the Paralympic program, the creation of a volunteer movement in Russia for the very first time, the development of green construction and the formation of an expert group of specialists in the management of mega-projects and sports events.
Previously a regional summer resort that was known mainly only within Russia, today Sochi has become a year-round world-class sports, business and tourist center. Thanks to the Games, an exceptional complex consisting of several ice rinks, ski and bobsleigh runs, jumps and four ski resorts with a total length of 150 kilometers of ski slopes and all the required related infrastructure has emerged in the country. More than 367 km of roads and bridges were built. With a total capacity of 26,000 rooms, 40 new hotels have been constructed and 15 hotels have been renovated for the Games.
A whole range of key programs, initiatives and standards, which have spread across the country thanks to preparations for the Games, are an intangible legacy of Sochi 2014. The Games have therefore become a catalyst for the development of a “green construction” industry in Russia. It involves the use of ecological building materials and renewable energy sources, the reduction, reuse and recycling of building waste, the reduction of greenhouse gas emissions and the efficient use of water and energy. The key Olympic venues are certified for complying with the international “green” construction standards BREEAM. The RIOU administrative building and the Olympic Park railway station became the first venues to receive BREEAM certificates assigning one of the highest standards.
In March 2013, the 1st national standard for environmental construction GOST R 54694-2012 “Conformity assessment - Environmental requirements for real estate” was passed into law. It was created following joint efforts by the Russian Ministry of Natural Resources, the Russian Ministry of Regional Development and SC “Olympstroy”. The standard was integrated into the core corporate green building standard at SC “Olympstroy” and was tested out at a range of Olympic venues. Today, the construction of facilities across the country will be conducted in accordance with these modern environmental requirements of this standard aimed at reducing the consumption of energy resources and reducing harmful effects on tenvironment.
Urban planning and barriere environment
Sochi 2014 set new standards for urban planning and construction. All sports venues and infrastructure were equipped to meet the needs of people with a disability. Approximately 1,800 buildings and facilities are included in the list of priority venues for the creation of a barrier-free environment, which was created by the Sochi city Administration. Around 200 Russian cities have adopted Sochi’s experience in creating a barrier-free environment, which will help to integrate people with a disability into Russian society.
In preparation for the Games, the innovative project “Accessibility Map” has been successfully implemented, which allows people with disabilities to find a place within walking distance, where they can engage in Paralympic sports, and to receive information on nearby barrier-free environments. Sochi 2014 Volunteer Centers from 16 Russian regions are actively working on the “Accessibility Map”. To date, the map shows more than 14,600 facilities, each person can contribute to the content of the map and send information about sports clubs for people with disabilities and facilities with a barrier-free environment placed on the map.
The volunteer movement
One of the most important elements of the legacy of the Games in Sochi has become the development of a volunteer movement in Russia for the very first time. In total, 26 volunteer centers have been established in 14 regions of Russia, on the basis of which the selection and training of volunteers for the Games took place. By the end of 2012, around 2,800 projects involving volunteers of the Games were successfully implemented in the regions of Russia. According to international research, Russia has climbed to 8th place in the World Giving Index 2012, which measures the number of people involved in voluntary work (21 million people). The Sochi 2014 Organizing Committee hopes that the action it has taken will encourage up to 25 million Russians to get involved in volunteering in the near future.
RIOU and Sochi 2014 educational programs
The Sochi 2014 Olympic Education System is one of the main innovations of the Sochi 2014 Organizing Committee, creating an effective strategy for the training of international sports specialists. The Sochi 2014 Olympic Education System concept was adopted at a meeting of the Sochi 2014 Supervisory Board in October 2009 and approved by the IOC in December 2009.
The Olympic Education program is contributed to delivering of Olympic values, changing societal attitudes towards people with disabilities and helped create a culture encouraging environmental education and volunteer work.
The Sochi 2014 Olympic education system is comprised of three levels: popular, academic and executive. All Sochi 2014 educational and methodological materials, including video tutorials, presentations and computer programs are available on the official website of the Organizing Committee for no cost.
Popular education provides basic knowledge on the history and philosophy of the Olympic and Paralympic Movements, Games staging, and activities undertaken by the Bidding and Organizing Committees. Particular attention is paid to the 2014 Games in Sochi: the lead up to the victory in Guatemala, the strategic vision of Sochi 2014, the characteristics of the project and the Legacy of the Games. According to the Ministry of Education of Russia, five million students across the country attended the series of extracurricular activities titled “Olympic lessons” as of February 2014.
Another key step in the implementation of the Olympic education program was the «One school - one country” program. The aim of the Program was to familiarize school children with the traditions, culture, and history of over 53 countries participating in the Olympic and Paralympic Games through real-life communication with athletes and peers from other countries. Developing mutual understanding and cooperation between people from different countries during the preparations and staging of the Games in Sochi has broadened the worldview of students participating in the program. In total, the “One school - one country” program was attended by over 50,000 students and teachers from all 73 regions.
Academic education is focused on the integration of the Sochi 2014 educational content in school and university programs. A series of teaching materials on eleven humanities subjects of the school curriculum has been developed for teachers and educators, and a role-playing game “Behind the Scenes of the Games” was developed for education administrators.
The contest, «Sochi 2014 Teacher», open to all teachers in Russia, was held over four years and saw the participation of over 10,000 teachers.
The professional education program is carried out in conjunction with the Russian International Olympic University (RIOU), founded in Sochi. RIOU will train a new generation of sports managers in Russia, providing them with expertise on hosting the Olympic Games and the staging of other major sporting events. These individuals will emerge from RIOU as highly qualified specialists and Ambassadors of Olympic and Paralympic ideals and values in their countries.
The Olympic University in Sochi is currently working in areas of retraining, training, research and publishing activities. RIOU also provides masters programs, post-graduate, secondary higher education (similar to MBA and MBA Executive programs), and Vocational Education Programs.
RIOU trains managers in the specialties needed by the Olympic and Paralympic Movement and the international sports industry. The university curricula cover the main areas of sports education: management of facilities and infrastructure, competition organization, mass communication, diplomacy and administration, as well as career management.
In February 2014, the first group of students enrolled in “Master of sports administration” started their studies. The purpose of this program is to develop an effective generation of sports managers possessing the skills and knowledge of both strategic and operational management. According to the grants system provided by RIOU, students in these programs can come from countries of any of the 205 NOCs around the world.
In May 2012, together with RIOU, the Sochi 2014 Organizing Committee completed the training of coaches on the “Olympic hospitality” program. 85 specialists received certificates.
According to research conducted in April and May 2013 in 22 Russian cities by Nielsen (the world leader in consumer behavior research), the overall level of involvement and positive attitudes towards the Games in Sochi is high, and is increasing as the Games draw nearer.
Almost all of the research participants were aware of the upcoming Winter Olympics (97%) and Paralympic (93%) Games in 2014 in Sochi. The vast majority (83%) of Russians have a positive attitude towards the Games in Sochi.
From an emotional point of view, the citizens of Russia are very positive about the Games in Sochi. The population reports feeling inspired, involved and proud, while negative statements are virtually absent. The desire to watch and visit the Olympic Games has increased by an average of 5% compared to the last survey.
Thanks to the Games, Russia has entered the top three most influential sports powers in 2012 and received the status of the leader of the sports world for the period 2013-2018, according to influential portal Sportcal. The largest sporting events to be held in Russia in the near future are: The 2015 European Luge Championships, the 2016 World Hockey Championships, the 2017 Bobsleigh and Skeleton World Championships, the 2018 FIFA World Cup and others will have a significant socio-economic impact, but the first to achieve this will be the 2014 Olympic and Paralympic Games.