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SATTE: Powering business for you

SATTE: Powering business for you

The 21st edition of SATTE, South Asia’s leading travel & tourism event, will be held in New Delhi at Pragati Maidan from 29-31 2014. Over the last decade, SATTE has become an extremely popular platform providing immense opportunities for buyers and sellers from across the world to come and experience Indian culture, showcase their latest offerings and build long term business ties. It has proven to be the best avenue to promote inbound, outbound and domestic tourism and has been growing year on year.

The Indian travel & tourism market is one of the fastest-growing markets in the world. This is especially true of the domestic market within India, a country of over one billion people, which has a growing middle class with a sizeable disposable income and huge captive market for travelling overseas. Owing to this, SATTE continues to receive tremendous response from national tourism boards, Indian states, hotel chains, airlines, and tourism products from across the globe.

The Ministry of Tourism, Govt of India, has extended its support to SATTE 2014. Adding a feather to its cap, SATTE will now brandish the Incredible India! logo. Parvez Dewan, Secretary, Ministry of Tourism, Government of India, opined, “SATTE has evolved into the most important tourism event in India. It is a platform that helps India showcase it’s diverse tourism offerings to the overseas market. I really hope SATTE grows to greater heights, and I commend the organisers for putting up a great show.”

SATTE has always played a vital role in promoting diverse segments of tourism. The vast participation of many major Indian and global players and the presence of the who’s who from the travel industry is testimony to the importance the travel and tourism industry gives SATTE. SATTE has also grown both in terms of exhibitors and visitors and buyers, and is today the biggest networking forum for the travel & tourism industry in South Asia.

SATTE 2014 will be spread over 17500 sqm gross, thus making it India’s biggest travel & tourism event. SATTE 2013 witnessed 590 exhibitors from 35 overseas countries and 23 Indian states, who met, engaged and interacted with buyers and attendees from over 43 countries and 74 cities of India. The event welcomed 7,419 unique qualified buyers and sellers, excluding repeat buyers and unregistered walk-ins from all over India and abroad. SATTE 2013 received 9,764 appointment requests from visitors and exhibitors.


SATTE continues to receive positive feedback from destinations and tourism products such as Visit Britain, Seychelles, Zambia, Zimbabwe, Botswana, Philippines, Brand USA, Kenya and Singapore, Sri Lanka along with a host of private sector participants from Singapore and other countries - all of who have become aware of the immense potential of the Indian market. SATTE 2014 will also enjoy participation from upcoming destinations and tourism products.
Key exhibitors from the Middle East region are also now looking eastwards to do business with India, and many countries and individual Emirates from the UAE are optimistic about the Indian market. Prominent names include Dubai, Fujairah, Oman, Bahrain, Abu Dhabi, and Ras Al-Khaimah among others.

International players who continue to show keen interest in SATTE include Argentina, Bhutan, Nepal, Egypt, Hong Kong, Indonesia, Jordan, Kenya, Macau, Malaysia, The Maldives, Mauritius, Fiji, Spain, Thailand, Turkey, and many more. State Tourism Boards such as Jammu and Kashmir, Himachal Pradesh, Lakshwadeep, Punjab, Andhra Pradesh, Gujarat, Goa, Tamil Nadu, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Jharkhand and Ministry of Tourism - Government of India have also expressed their support for SATTE 2014.

The Buyer Programme at SATTE has consistently attracted top quality buyers to meet with international and domestic exhibitors from all sectors of travel trade. It serves as a platform to build a more collaborative relationship between Buyers & Exhibitors. It is a unique opportunity for the travel trade to meet, network, negotiate and conduct business under one roof. The buyer-supplier chain is fiercely competitive and SATTE’s focus is to introduce new suppliers and products in the Indian market and help explore and dissect the changing trends in the industry.

The enhanced buyer programme for SATTE 2014 offers an incentivised Pre-Scheduled Appointments (PSAs) system that allows buyers to schedule appointments ensuring opportunities for international and regional senior level buyers and decision makers to source new destinations, travel products and services on the show floor. SATTE 2014 looks forward to welcoming international quality buyers from countries like USA, UAE, Australia, Argentina, Canada, Belgium, France, Italy, Spain, United Kingdom, China, Israel, Philippines, Mexico, New Zealand, South Africa, Sri Lanka, Qatar and Singapore, among others.
International organisations and governing bodies including World Tourism Organisation (UNWTO) and International Council of Tourism Partners (ICTP), Indian trade associations such as TAAI, TAFI, IATO, ADTOI, ATTOI, ETAA, OTOAI, IAAI, among others will continue to actively support SATTE this year too.