Sabre Hospitality Solutions, a global technology company serving the hospitality industry, has actively participated in the ANATO tradeshow held in Bogotá, Colombia. The activities included a cross-products showcase and meetings with hotel professionals interested on the latest solutions to enhance their business.

Hoteliers visiting the Sabre Hospitality booth got the opportunity to experience and learn firsthand how innovative solutions contribute to merchandise accommodation services and engage the guests, taking advantage from Sabre’s technology on distribution and marketing solutions. Customers and prospects expressed their interest in capabilities as Electronic Distribution, Internet Marketing management, Mobile Technology, and Social Media Marketing as a new channel of interaction with travelers.

“The success of our participation at ANATO is the result of a booming economy and a fast growing travel industry in Latin America”, said Leandro Carvalho, Managing Director for Sabre Hospitality Solutions in Latin America and the Caribbean. “We are proud about offering the products and solutions to hoteliers in the region, and be part of this important growth scenario”.

As part of the business consultancy sessions on this 3-days event, Sabre Hospitality signed a contract with San Agustin properties in Peru. The deal will add 530 rooms from 6 hotels across Lima, Cusco, Arequipa and Paracas cities, to the Sabre global distribution system. The distribution will benefit either the properties, as agencies and travelers.