Rove Hotels has announced its expansion to Saudi Arabia with Rove King Abdullah Economic City, located centrally in the Bay La Sun waterfront district of King Abdullah Economic City.
The property will be in the vicinity of the Prince Mohammad Bin Salman College of Business & Entrepreneurship and a newly established entrepreneurship hub.
Marking the debut of Rove Hotels in Saudi Arabia, Rove King Abdullah Economic City is the first hotel under the contemporary midscale lifestyle hotel brand outside the UAE.
It will feature 240 rooms, fitness centres for ladies and gentlemen, and a wide range of lifestyle amenities that underpin the brand values of Rove Hotels to deliver reliable, modern and super-efficient hospitality services that appeal to all.
The construction work is anticipated to start in the second quarter of 2018 with the soft opening scheduled for the fourth quarter of 2019.
Designed for the highly mobile and socially connected generation of travellers and entrepreneurs, Rove Hotels offers value-driven lifestyle choices and uplifting experiences.
It has four operational hotels and four upcoming properties in Dubai.
The operational hotels - Rove Downtown, Rove City Centre, Rove Healthcare City and Rove Trade Centre - are popular among Saudi visitors to Dubai for their convenient location and easy access to the city’s attractions.
Like all Rove Hotels, Rove King Abdullah Economic City also takes its contemporary design cues from its surroundings.
All rooms will have 48-inch interactive TV screens with smart media hubs and free Wi-Fi.
Olivier Harnisch, chief executive of Emaar Hospitality Group, said: “Rove King Abdullah Economic City brings the innovative concept of contemporary midscale hospitality experiences to the Kingdom.
“Its location in KAEC, one of the fastest growing business and leisure hubs, will make it a preferred choice not only for the young and trendy but also to travellers from around the world seeking value hospitality in a premier setting.
“The expansion complements the goals of the Saudi Vision 2030 to drive economic diversification with tourism development as a strategic growth area.”