Global hospitality company Carlson has announced the launch of Radisson Blu hotels and resorts across Asia Pacific, as part of the brand’s global roll-out.

Currently, there are 222 Radisson Blu hotels in operation worldwide and 104 more in the pipeline.

In Asia Pacific, there are 26 Radisson Blu hotels in operation and 33 in the pipeline.

“Radisson Blu is one of the fastest growing brands in Asia Pacific,” said Simon Barlow, president, Carlson Hotels, Asia Pacific.

“In line with Carlson’s vision to grow the brand, the company has invested in Radisson Blu to take it to a new standard of contemporary accommodation and hospitality experience.

“The brand’s first-class positioning is supported by innovations including a series of new service concepts that enhance the stay experience.

“We will continue to invest in Radisson Blu so that it becomes the preferred choice for travellers and delivers greater value for hotel owners,”

Radisson Blu seeks to offer a unique hospitality experience customised to the needs of the modern traveller.

To drive greater awareness of Radisson Blu in the Asia Pacific region, Carlson is investing over $2 million in a brand campaign.

The ‘Discover Blu’ brand campaign launches this month and will continue until the end of December 2011.

During these four months, Discover Blu advertisements will appear across the Asia Pacific region in all main business and trade media with additional local support.