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Radier steps up to chief executive role with Kenya Tourism Board
Radier will take up the role with immediate effect

Radier steps up to chief executive role with Kenya Tourism Board

Betty Radier has been appointed as the new Kenya Tourism Board chief executive following an extensive recruitment process.

Announcing the appointment, KTB chairman Jimi Kariuki said the board was confident Radier had the right qualifications to steer KTB and the country’s tourism sector into great new frontiers.

She brings on board vast leaderships skills complemented with expertise in strategy, he added.

Offering the outgoing interim chief executive, Jacinta Nzioka, his thanks for holding fort for nine months, Kariuki congratulated Nzioka for a job well done during this period.

“The KTB board appreciates the role you have played during this time when KTB and the sector has been going through a lot of engagements aimed at improving business,” he said.


On Radier’s appointment, the chairman added: “We are glad that Betty Radier is taking the leadership of KTB as we continue to make progress in the tourism recovery journey.

“I have no doubt that she is the right person to take the helm at KTB as the corporation celebrates its 20th anniversary next year.”

In a handover ceremony held at the KTB offices, Jacinta Nzioka-Mbithi, who had been serving as acting KTB chief executive warmly welcomed Radier as she officially took office.

Nzioka had been appointed early this year by tourism cabinet secretary Najib Balala during this transitional period and shall now continue to serve as KTB marketing director.

Radier brings to KTB over 18 years senior management experience in marketing, strategy and operations.

“I am pleased to start this new role and thank the Board for their show of confidence.

“Jacinta-Mbithi has done a tremendous job and I look forward to working with her and the entire KTB team across the country and internationally to make Kenya tourism destination of choice destination,” she said.

She noted that KTB in the last year had a portrayed a notable difference in the focus on marketing Kenya as a tourist destination.