Pegasus Airlines, Turkey’s leading low-cost airline, has appointed Redmint Communications as its new public relations representative in France.

Pegasus’ first ever multi-country PR representative in Europe, Redmint will be implementing a tailored PR strategy in the French market following over seven years of uninterrupted and successful representation in the UK.

In 2015, Pegasus Airlines celebrated its fifth anniversary of operations in France with the addition of two new routes, Lyon and Nice, now connecting five airports in France to Istanbul and beyond, bringing its network to 103 destinations worldwide.

After over seven successful years promoting Pegasus in the UK as one of Europe’s leading low-cost airlines, Redmint Communications will now also be promoting, publicising and strengthening Pegasus Airlines’ brand awareness within the French market via a wide-reaching and proactive PR strategy.

Pegasus Airlines launched its scheduled flights from France in 2010 from Paris Orly, Marseille Provence and Saint-Etienne airports, flying over 130,000 guests in the first year to its extensive network of domestic and international destinations via Istanbul.

Onur Dedekoylu, marketing vice president of Pegasus Airlines, said: “We are very happy to be expanding our long-standing working relationship with Redmint Communications after over seven very successful years of the company managing our public relations for the UK market.

“We look forward to the exciting opportunities ahead for reaching out to the media and public in France, confident that Redmint will continue to apply their knowledge and experience of Pegasus Airlines to really make a difference.”