Nobu Hotels has appointed London-based Fox PR to lead its communications effort around the world.
Nobu Hospitality, founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, has seen tremendous growth with current operations spanning five continents.
The first Nobu Hotel opened in 2013 in Caesars Palace Las Vegas, and since then has expanded to include: The Nobu Hotel City of Dreams Manila, Nobu Hotel Miami Beach, Nobu Ryokan Malibu, Nobu Hotel Shoreditch London, and Nobu Hotel Ibiza Bay.
Other Nobu Hotels in development include Palo Alto, Marbella, Riyadh, Los Cabos, Chicago, Toronto and Bahrain.
Trevor Horwell, chief executive of Nobu Hospitality, stated: “We are delighted to be working with Lysbeth Fox and her Fox PR team to promote Nobu Hotels.
“Our brand is already well-established and we look forward to continuing to grow more awareness and customer experience with all the existing and new properties which we are introducing over the next few years.”
Fox PR is a London-based, luxury communications agency, specialising in travel, wellness and gourmet.
With over 75 years of combined PR experience in the travel and lifestyle industry, Fox PR strives to powerfully engage both press and consumers.
Fox, owner of Fox PR, said: “We are thrilled to be working with such an exciting and prestigious lifestyle brand.
“Building upon their tremendous success and continued growth, we look forward to engaging a global communications strategy for Nobu Hotels.”