RCI has announced the appointment of Paul Mulcahy as managing director for Europe, the Middle East and Africa.

The company offers its 3.8 million members access to more than 4,300 affiliated resorts in approximately 110 countries.

With a career that spans more than two decades in both the hospitality and travel industries, Mulcahy has successfully led a combination of finance, marketing and planning strategies at both corporate and divisional levels across EMEA.

He most recently served as senior vice president at Mövenpick Hotels & Resorts, where he was a member of the executive committee.

Mulcahy led the hospitality firm’s commercial and digital transformation, driving promotional activities that enhanced customer experience, loyalty, and satisfaction.

Prior to Mövenpick, he led distribution for the tourism services brand Pierre & Vacances Centre Parcs Group through direct web business, CRM, and call centres.

Mulcahy has served in leadership roles for global online travel company Orbitz.com, and he was also the e-commerce director at the InterContinental Hotels Group.

“Paul is a dynamic leader with extensive international experience who is committed to delivering best-in-class sales and marketing strategies to help us reignite growth at RCI,” said Olivier Chavy, president of RCI Exchanges.

“We put the world on vacation in a way no other company can.

“Paul’s experience and leadership will help us deliver great vacations in more exciting destinations for our members around the world and provide outstanding service to our affiliated resorts in the region.”

A native of Ireland, Mulcahy earned an MBA from Lancaster University, a master’s degree in economics from the University of Leicester, and an undergraduate degree in economics, with a minor in French, from University College Cork.

He will be based at the RCI offices in Kettering, England.