Millennium & Copthorne has revealed it will be moving into the deluxe serviced apartments sector when it opens a modern and stylish property in the popular Dubai Marina area in the coming six months.

The brand is already one of the world’s largest owned-and-managed hotel companies, with more than 120 hotels across 20 countries.

Once open, this Marina Promenade property will boast 151 spacious and contemporary serviced apartments, comprising 91 one-bedroom, 36 two-bedroom, 13 three-bedroom units, two penthouse apartments and eight villas.

The serviced apartments cater to professionals and families attracted to a range of nearby shopping, dining and entertainment venues.

With a spa, health club and two swimming pools for guests, the serviced apartments are expected to appeal to both long term residents and short term leisure and business travellers.

The project, currently under development by owner ARJ Properties, is expected to enter its soft opening phase in the second quarter of 2012.   

Ali Hamad Lakhraim Alzaabi, president and chief executive of Millennium & Copthorne Middle East and Africa, commented: “We are delighted to bring one of our brands to this desirable area of Dubai.

“The entire development is of the high quality standard our guests expect from a Millennium & Copthorne property and it is the perfect vehicle for our first foray into the serviced apartments arena in the region.

“Bringing together excellence in service, value and location, we foresee a good level of demand from the start.”