Paul Pennicook, director of tourism for the Jamaica Tourist Board, has announced the appointment of Marcia McLaughlin, a hospitality and tourism veteran, as deputy director of tourism, marketing.

With her appointment, McLaughlin will have responsibility for developing and coordinating the JTB’s global marketing initiatives, overseeing its public relations and advertising agencies as well as directing its destination marketing, communications, digital marketing and research teams.

An accomplished marketing and public relations professional, McLaughlin’s career spans the hospitality, travel and automotive commercial retail industries in the United States and Jamaica.

Prior to joining the JTB, she established eMpower Consultants, a marketing consultancy representing transportation, gaming entertainment and education clients. 

She is credited with achieving award-winning results for Appliance Traders Group, a member of the Sandals/Beaches Resorts family, as well as at Half Moon, A RockResort. 

At Sandals Resorts International and Air Jamaica Vacations she managed public relations practices for both companies. 

Her expertise includes brand direction, managing regional and global media relations, concept and creative development, event planning, website development and digital marketing.

“We are happy to have McLaughlin join the team. 

“She has an impeccable marketing track record in both local and international markets,” Pennicook said. 

“Under her stewardship we are confident that the destination will enjoy continued growth in new and existing markets as she brings new marketing strategies and vehicles to bear.”