Launching this June is M Social Singapore, a new lifestyle design hotel situated along the historic and picturesque Singapore River.
Overlooking the vibrant Robertson Quay enclave, the hotel is part of an integrated development which includes [email protected] Quay, a luxury apartment project by City Developments.
Representing the first hotel for the new brand, M Social Singapore is the work of world-renowned designer Philippe Starck.
Emphasising community experience in a contemporary yet casual setting, the new hotel features 293 guestrooms, a restaurant and bar and rooftop pool.
The creative vision behind M Social Singapore’s imaginative interiors, Starck, has used a ‘democratic design’ concept, where spaces around the hotel are designed to be accessible and flexible to guests’ needs, with an underlying theme of comfort.
On the project, Starck commented: “M Social will be the new and vibrant place in Singapore where elegance, creativity and technology meet to offer a unique experience to our global smart tribe.”
The hotel features a selection of open spaces where guests can socialise, all embellished by fully customised art and design elements.
The entrance to the hotel is marked by sculptures of two bronze peanuts while patterned tiles create a sense of playfulness upon arrival.
The front of house team is dressed in Uniqlo; the first time the Japanese brand has collaborated with a hospitality brand.
M Social Singapore embraces technology.
It is the first hotel in Singapore to offer a self-check-in kiosk in to ensure a quick, streamlined process, and located within each guestroom is a complimentary smartphone amenity that comes with unlimited data and calls both locally and internationally.
Guests are welcome to take this out with them, exploring the city using the preloaded city guide.
Located within M Social Singapore is Beast & Butterflies, a restaurant and bar with an open kitchen, big communal tables and striking artwork designed to stir conversation.
More than a hotel, M Social Singapore has put together a committee of key opinion leaders, responsible for curating a digital guide to Robertson Quay and attractions around Singapore for millennial travellers.
Paul James, senior vice president of global marketing and branding at Millennium Hotels & Resorts commented: “We’re delighted to be launching M Social in Singapore, it’s great for the millennial market and reflects our departure into lifestyle hotels.
“As the first hotel for the new brand and with plans to expand in Asia and beyond, it’s a really exciting time for us.”