Breaking Travel News

Luxury cruise operator Seabourn joins Sabre travel marketplace

Luxury cruise operator Seabourn joins Sabre travel marketplace

Seabourn is expanding their reach to millions of travellers in the United States and Canada by joining the Sabre travel marketplace.

The tech provider offers one of the largest e-commerce platforms, connecting suppliers and buyers worldwide.

Travel agents subscribed to Sabre will now have the ability to book the full inventory of Seabourn via Sabre Cruises, an intuitive booking capability within the Sabre Red Workspace.

“We are proud to join the Sabre travel marketplace to provide our global travel professional partners with an additional valuable resource to access and book our award-winning cruises,” said Chris Austin, Seabourn, senior vice president of global marketing and sales.

“We value the travel agency community, who have a breadth of knowledge and expertise, and this collaboration will help them grow their business and sales.”


Sabre’s cruise interface will allow agents to browse ships within a graphics-rich reservation workflow, to shop and book Seabourn’s itineraries to all seven continents and more than 300 hidden harbours and marquee ports around the globe.

In addition, travel agents can get detailed information about the line’s unique offerings, amenities and pricing.

The e-commerce agreement will also provide Sabre-connected agents with a seamless experience to book a voyage online aboard one of Seabourn’s fleet of ultra-luxury ships.

“The Sabre agency platform and Cruise API’s will significantly increase the exposure of Seabourn collection of cruises, ships, personalized services and fine amenities among an influential community of travel agents,” said Traci Mercer, senior vice president of lodging, ground and sea at Sabre Travel Network.

“With this additional and enhanced cruise content from Seabourn, we continue to enrich our comprehensive inventory and deliver more choice for travel agents in North America.”