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Livingbridge takes majority stake in loveholidays

Livingbridge takes majority stake in loveholidays

Online tour operator loveholidays has announced it has sold a majority stake to Livingbridge, one of the UK’s leading mid-market private equity investors. 

This will enable the business, recognised as the fastest growing online travel agency in the UK, to explore further growth opportunities in the UK and internationally. 

Commenting, loveholidays chief executive Alex Francis said: “This investment is great news for our business and we are delighted that Livingbridge is investing in the next stage on our really exciting journey and will enable us to drive the business further forwards. 

“We have seen significant growth since we founded loveholidays in 2012 and will continue to offer our customers the great choice and booking flexibility for short and long-haul beach holidays that they have grown to love.”

Livingbridge will be working with the existing loveholidays senior management team who will remain with the business, led by founders Francis and Jonny Marsh.


Daniel Smith, partner at Livingbridge, commented: “Having known Alex and his team for years, we’re thrilled to be partnering with them.

“With an experienced and ambitious management team, best-in-class technology platform and a disruptive customer proposition, loveholidays is an incredibly exciting travel business with a fantastic future ahead.”