PRCo has announced the appointment of John Lauri as the company’s new chief executive.

In his new role, John will oversee the running of the global PRCo offices in London, Milan, New York, Dubai, Munich, Moscow and Paris, bringing with him 29 years’ experience in the global travel industry and meetings and events sector. 



Having studied business management at university, Lauri started his career in travel in 1983 when he joined British Airways in London as a luxury holidays agent.

While working within the various roles and disciplines of the travel sector, he gained extensive global and local leadership skills, managing teams both nationally and internationally.


Later, as a senior management leader for Rosenbluth International, he was central in developing the brand and managing business growth in EMEA.

From 2010 to 2011, his role as managing director EMEA for the leading meetings and events company BCD M&I, saw him guide the direction and strategy for the company in Europe and the Middle East.

Commenting on his new role Lauri said:  “This is an exciting time for PRCo.

“We are seeing an acceleration in the growth of our business internationally, and as companies are increasing their PR & media relation activities as we emerge from the recent tough economic times, our services are increasingly in demand.

“I see an opportunity all round and I believe that our company is uniquely positioned to win clients.”

PRCo is the leading and largest public relations company in the world specialising in travel.

With over 100 retained clients spread across six continents, PRCo represents the foremost luxury hotel, property and spa brands in the industry.

As established experts across all luxury sectors, the PRCo teams deliver strategic and integrated campaigns with a truly global overview.