Jamie Oliver and Scandic Hotels have opened the first Jamie’s Italian restaurant in the Nordic region. Scandic Hotels will be the exclusive operating partner of Jamie’s Italian in the region and the first restaurant is due to open in autumn 2014 in Stockholm.
Jamie’s Italian has won thousands of fans by creating neighborhood venues, inspired by the Italian table, where people relax, share and enjoy each other’s company. The restaurants are designed to be affordable and accessible, a place where everyone is welcome and feels comfortable. The casual dining experience is based on offering tasty and simple Italian food, using only the best fresh ingredients. All produce used in Jamie’s Italian is higher welfare and this conscious view of quality and responsibility is strongly shared by Scandic.
“We’ve worked with the guys at Scandic for nearly five years now across a number of projects and I’m incredibly excited to be teaming up with them to launch Jamie’s Italian into the Nordic region. It’s brilliant to be partnering with such a creative, innovative and professional team, and I can’t wait to kick start things by opening our first restaurant in Stockholm. It’s going to be epic – watch this space”, says Jamie Oliver.
Jamie’s Italian opened its first restaurant in the UK in 2008, and is now loved by diners across the world in countries like Australia, Russia, Singapore and Turkey. Whilst Scandic and Jamie’s Italian will expand further into the Nordic region, all the teams focus is now on the first restaurant in Stockholm.
“Our ambition is always to expand our offering and provide extraordinary services to our guests. As part of this ambition, we also want to focus more on our restaurants and bars, creating more inspiring experiences and work with those who share our commitment to quality, service and values. We are very excited about the partnership and our plans for the future with Jamie’s Italian”, says Frank Fiskers, CEO of Scandic Hotels.
The first restaurant will open in the city center of Stockholm. Scandic’s relationship with Jamie Oliver goes back to 2009, since when Scandic guests have been able to choose dishes from menus especially composed by Jamie Oliver and the Scandic Food & Beverage Team.