ITB Asia has opened its doors at the Sands Expo & Convention Centre in Marina Bay Sands, Singapore.

The three-day conference and exhibition will run until Friday.

Under the overarching theme, Travel Reimagined, top industry leaders will deliver insights on the key trends provoking disruption across the travel industry and how brands are innovating to stay competitive.

The expected over 1,000 exhibitors and over 1,000 buyers will be able to appreciate the exciting exhibition event and conference programme, featuring the strongest line-up of exhibitors and speakers yet.

“ITB Asia continues to maintain its position as the leading travel trade show in Asia.

“It remains one of the top business platforms for connecting exhibitors and partners with key decision makers in the MICE, corporate and leisure travel industry.

“Working in close collaboration with our partners and exhibitors, we are delighted to unveil one of our most engaging and exciting programmes yet.

“We look forward to welcoming visitors to this year’s show,” said Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of ITB Asia.

As part of the keynote line up today, Microsoft and Google will provide insights on what will disrupt and change the way we travel and do business, while Ctrip will shed light on challenging the international travel market.

Tomorrow, leading companies discussing the future of travel distribution, will include Booking.com, Hotelbeds Group, Jacobs Media Group, Kayak, Skyscanner and Triptease.

On Friday, the final day of the show, Thomas Cook, Mileslife, Tujia, Fliggy and Dragon Trail Interactive will discuss how Chinese travellers are changing the world and how brands can win them over.

The number of corporate and MICE participants at ITB Asia has increased by 49 per cent compared to last year.

The show has seen a 20 per cent increase, compared to 2017, in new exhibitors signing up for this year’s show following the growth in demand from Asian and European participants.

Compared to last year, ITB Asia 2018 has experienced more than 125 per cent growth in the number of hotel groups signing up as part of the Buyers Programme Partners.