InterContinental Hotels Group has announced the signing of the Holiday Inn Express Manisa - West, in Turkey.

The 102-room property, scheduled to open in early 2014, will operate under a franchise agreement with Procons Turizm and be managed by T&T Consulting who currently manage the Holiday Inn Express Istanbul - Altunizade.

Manisa is a key industrial area of Turkey, and the project will target business travellers who frequent the area for its manufacturing plants.

It’s practically located for the industrial zone and only 35 minutes from Izmir airport.

Yalin Yaltirakli, IHG, development director, Turkey said: “Manisa is one of Turkey’s key industrial centres and the project has the unique advantage of being very close to the industrial zone, Izmir highway and newly built tunnel entrance to Izmir, while also being surrounded by olive gardens and beautiful scenery.

“Holiday Inn Express is a great brand for Manisa as it focuses on convenience and comfort at great value.

“It’s ideal for business travellers who are on the go as it offers exactly what they need – a great night’s sleep in a high quality project and a free breakfast.

“ Every year 100 million people stay at a Holiday Inn brand family (Holiday Inn and Holiday Inn Express) hotel around the world.

“They know they can expect a consistent, refreshed experience at an affordable price wherever they are.”

Holiday Inn Express is one of the fastest growing mid-scale brands in the industry.