The Saxon Hotel, Villas & Spa in Johannesburg and Shambala Private Game Reserve in the Waterberg, comprising of Zulu Camp and Nelson Mandela Villa, have announced the launch of their newly redesigned websites.
The new sites offer users an improved and innovative design concept in conjunction with an easy-to-use booking process, and seamless integration of emerging and established technologies.
The websites were created and designed in partnership with the award-winning London based content creation and marketing agency, Studio at Black Tomato.
Nick Ford-Young, head of Studio at Black Tomato commented: “We wanted the new website to provide a stunning shop window for the Saxon and Shambala Private Game Reserve through beautiful design and photography displaying the feel and elegance of the suites, coupled with intuitive usability leading the audience through a clean and simple booking process.”
The new websites have a strong lifestyle focus, highlighting the unique position of the Saxon and Shambala as purveyors of fine luxury, cultural tastemakers and champions of nature.
Another feature is the simplified online booking process for both accommodation as well as the Saxon’s award-winning restaurants.
The layout is clean, uncluttered and simple to navigate; using imagery and video to showcase the elegance and luxury that the Saxon is known for.
The website is responsive and accessible on all devices.
The launch also includes a full digital campaign including SEO/PPC to enhance the brand’s online presence.
“To thrive in this new digital age, a brand needs to go beyond the data and immerse itself in the culture to develop relevant marketing,” added George Cohen, managing director of the Saxon.
“We have created engaging, relevant content to further enhance the guest experience by speaking to the heart of our guests, creating a unique journey for them and highlighting the virtues of Johannesburg as a destination as well as sharing more of Shambala’s conservation efforts.”