The Indian Hotels Company and Sixt have announced an exciting new partnership at ITB Berlin.

The first step in this global collaboration will bring attractive advantages and benefits to the members of the hotel group’s loyalty programme, Taj InnerCircle.

Sixt is a global car rental company with over 100 years in business and the largest premium car fleet in the world.

It maintains an international network with more than 2,200 stations and presence in over 110 countries globally.

Puneet Chhatwal, managing director and chief executive officer, IHCL, said “We are delighted to partner with Sixt to bring its expansive global network to our members.

“Taj InnerCircle is an award-winning loyalty programme and it is our constant endeavour to enhance the member benefits to bring value to our esteemed guests.

“We look forward to building our relationship with future partnerships between SIXT and IHCL.”

The new cooperation between the two companies gives members of the Taj InnerCircle loyalty programme immediate access to Sixt’s high-quality services and comprehensive premium fleet.

In addition, they receive 100 Taj InnerCircle points for each rental with Sixt and 50 points for using the exclusive Sixt Limousine Service.

The points collected can be redeemed for a variety of rewards and Sixt vouchers that are valid for Sixt services in countries such as Germany, Switzerland, Austria, Great Britain, France, Italy, Spain, the US and the Benelux countries.

Regine Sixt, vice president international marketing, Sixt, added: “Sixt is a synonym for premium vehicles and premium services because we only want the best for our customers.

“This claim connects us with IHCL, that’s why we fit together so wonderfully.

“With this new cooperation, we offer our mutual customers a special added value on their travels as well as many attractive advantages and discounts.

“We are very much looking forward to working together with our new strong partner.”